Online Quiz 19
Card Set Information
Online Quiz 19
"Higher quality equals higher price" is a description of:
the information effect of price
Price x units = ________.
________ is the pricing objective that tries to make as much money as possible.
Which of the following is not a way that managers can expand revenue?a. employee bonus's, b. increase customer satisfaction, c. reduce costs, d. improve efficiency
________ is the pricing objective that seeks profits consistent with the level of risk that a company faces.
Apple's iPhone accounts for 30% of all smartphone sales. This figure reflects the iPhone's:
To increase sales, Ford offers its 2010 model-year cars at the same price as 2009 models. This is an example of:
Status Quo Pricing
Higher prices for goods and services will ________ their demand.
Lower prices for goods and services will ________ supply.
According to ________, an increase in the price in gasoline will not lead to a decrease in sales.
A candy manufacturer decreased prices of its products by 20% but saw no change in total revenue. This is an example of:
Research has shown that high inflation will make demand more:
An organization's payroll, insurance and utility costs are all examples of:
The ________ of a new car includes the price that the dealer had to pay
to the manufacturer for the car, salary and benefits expenses for dealer
employees, and a certain amount for profit.
The price of a product is set high during the ________ stage of the product life cycle.