rhetoric practice of giving effective speeches (mostly persuasive) diactic communication comm. involving 2 people; conversation small group communication communication with people you can directly see and speak to mass communication includes 1 speaker to an audience of unknown people (not personal) source person who creates the message encoding conversion: thoughts -> words receiver the audience decoding proccess of interpreting message (thoughts -> words) message thoughts & ideas put into meaningful expressions channel the medium used by the speaker to deliver message noise any interference with the message shared meaning mutual understanding of the message (S & A) context anything that influences the speaker, audience, occasion, or the speech rhetoric situation circumstance calling for a public response audience centered keeping needs, values, attitudes, and wants of audience in focus audience analysis getting to know audience using techniques interviews, questionnaires 4 Steps to Speech Making Process Analyze the Audience Select the Topic Review the Topic in Light of Audience Analysis Determine the Speech Purpose 5 Employable Skills Teamwork ability Leadership Communication Skills Problem-Solving Skills Strong work ethic 3 Parts of Speech Intro Attention, Purpose, & Orientation 3 Parts of Speech Intro - catch attention, state purpose (short story) Body - state main points Conclusion - restate purpose, keep them thinking Steps in gaining confidence Prepare & Practice Think Positively Accept and work with nervousness Concentrate on message (not yourself) Visualize success Use relaxing techniques