Online Quiz Ch. 17
Marketing Ch. 17
The ________ shows that beyond a certain level of spending for advertising, diminishing returns set in.
advertising response function
Wal-Mart introduced a series of ads designed to respond to consumer concerns about fair labor practices. This is an example of:
________ is used to raise consumers' awareness of a brand new product.
________ is used to respond to the introduction of competitive products.
A TV ad that highlights how Brand X is far superior to Brand Y is an example of:
A(n) ________ of a product should answer the question "What's in it for me?"
Profit, health, convenience and vanity are all examples of a(n):
Lifestyle, spokesperson/testimonial and demonstrations are all examples of:
Advergaming, magazines and radio are all examples of:
The term ________ refers to how many times a person receives a certain advertising message.
Accenture schedules most of their TV advertisements to run during PGA golf broadcasts, while running fewer during other times. This is an example of a:
flighted media schedule
A newspaper ad for a local apparel retailer that runs every Sunday is an example of a:
continuous media schedule
James Bond movies prominently feature Aston Martin automobiles, Omega watches and Nokia mobile phones. This is an example of:
The biggest category of corporate sponsorship is:
For every bottle of water sold, Ethos Water donates money for clean water projects in the emerging economies. This is an example of: