Study Guide

Consider the following example: "Retail sales increases in the 2005 holiday season were below projections. Sales were disappointing because consumers were not confident about economic growth." This is an example of

1. The acronym, RFP, stands for _____ and refers to the document used to invite research firms to propose ideas for addressing the research needs of the organization.

1. Consider the following statements: "Inner-city household interviewing is especially difficult and expensive. This survey involves substantial inner-city household interviewing. The interviewing in this survey will be especially difficult and expensive." This is an example of

1. In a restaurant complaint study, Dr. Jackson used deception to avoid biasing the participants. In this situation, what should Dr. Jackson do once the research is complete?

All of the following are ways to protect participant confidentiality except

Ex post facto evaluation means that the research is evaluated _____.

During the _____ stage, the analyst will look for patterns of responses to the survey questions.

The problem or opportunity that requires a business decision is called the

Which of the following hypotheses is a null hypothesis?

Which of the following hypotheses is an alternative hypothesis?

Rachel is interested in learning the effect of using a celebrity endorsement on sales. The presence or absence of a celebrity endorsement is the _____ variable.

"The introduction of a 4-day week leads to increased productivity, particularly among young workers, by improving job satisfaction." In this statement, improving job satisfaction is the

Qualitative methods that encourage participants to reveal hidden or suppressed attitudes, ideas, emotions, and motives are called _____ techniques.

Jack is participating in a research study. The interviewer asks Jack to say the first word that comes to mind when he hears a product's benefits. What type of projective technique is this an example of?

Which type of incentive has been shown to consistently improve response rates to surveys?

Phoebe is working at a call center for a research company. She has a carrel with a personal computer that is networked to the phone system and to the central data processing unit. The computer selects telephone numbers, dials each number, and accepts responses as Phoebe enters what the respondents tell her. A software program prompts her with each question and precoded response options. Phoebe is collecting data using _____.

A causal study is one that _____.

Which of the following is true of focus group interviews?

A measurement question whose wording suggests to the participant the desired answer is _____ question.

A measurement question where the participant chooses the words to frame the answer is a _____ question.

Which type of sampling technique can result in a skewed sample if periodicity exists in the population?

In which sampling technique are participants in a study selected by referral?

Which type of chart uses bars to represent data values such that each value occupies an equal amount of area within the enclosed area?

Ensuring consistency among respondents, locating omissions, and reducing errors in recording are all benefits of

Reducing data to a manageable size, developing summaries, and applying statistical techniques are all aspects of

Common measures of _____ include the range, interquartile range, variance or standard deviation, and variation.

A _____ is equal to the observation minus the mean.

The _____ is a parametric test to determine the statistical significance between the sample distribution mean and a population parameter.

Which of the following involves a test of two related samples?

Which of the following tests is most appropriate for examining differences in the average number of hours spent viewing television among four different age groups?