Bus 10 CH 15

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Author:
Asianrice
ID:
10162
Filename:
Bus 10 CH 15
Updated:
2010-03-12 11:29:26
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Business
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Description:
Chapter 15. Exam 5
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  1. MARKETING INTERMEDIARIES
    ORGANIZATIONS THAT ASSIST IN MOVING GOODS AND SERVICES FROM PRODUCERS TO INDUSTRIAL AND CONSUMER USERS
  2. CHANNEL OF DISTRIBUTION
    A WHOLE SET OF MARKETING INTERMEDIARIES, SUCH AS WHOLESALERS AND RETAILERS THAT JOIN TOGETHER TO TRANSPORT AND STORE GOODS IN THEIR PATH (OR CHANNEL) FROM PRODUCERS TO CONSUMERS
  3. AGENTS/BROKERS
    MARKETING INTERMEDIARIES WHO BRING BUYERS AND SELLERS TOGETHER AND ASSIST IN NEGOTIATING AN EXCHANGE BUT DONT TAKE TITLE TO THE GOODS
  4. WHOLESALER
    A MARKETING INTERMEDIARY THAT SELLS TO OTHER ORGANIZATION
  5. RETAILER
    AN ORGANIZATION THAT SELLS TO ULTIMATE CONSUMERS
  6. UTILITY
    IN ECONOMICS, THE WANT-SATISFYING ABILITY, OR VALUE, THAT ORGANIZATIONS ADD TO GOODS OR SERVICES WHEN THE PRODUCTS ARE MADE MORE USEFUL OR ACCESSIBLE TO CONSUMERS THAN THEY WERE BEFORE
  7. FORM UTILITY
    HAS BEEN PROVIDED MOSTLY BY PRODUCERS RATHER THAN INTERMEDIARIES
  8. TIME UTILITY
    ADDING VALUE TO PRODUCTS BY MAKING THEM AVAILABLE WHEN THEY'RE NEEDED
  9. PLACE UTILITY
    ADDING VALUES TO PRODUCTS BY HAVING THEM WHERE PEOPLE WANT THEM
  10. POSESSION UTILITY
    DOING WHATEVER IS NECESSARY TO TRANSER OWNERSHIP FROM ONE PARTY TO ANOTHER EX: PROVIDING CREDIT, DELIVERY,INSTALLATION,FOLLOW UP SERVICES,GUARANTEES
  11. INFORMATION UTILITY
    ADDING VALUE TO PRODUCTS BY OPENING TWO-WAY FLOWS OF INFORMATION BETWEEN MARKETING PARTICIPANTS
  12. SERVICE UTILITY
    ADDING VALUE BY PRODICING FAST, FRIENDLY SERVICE DURING AND AFTER THE SALE AND BY TEACHING CUSTOMER HOW TO BEST USE PRODUCTS OVER TIME
  13. MERCHANT WHOLESESALER
    INDEPENDENTLY OWNED FIRMS THAT TAKE TITLE TO (OWN) THE GOODS THEY HANDLE
  14. FULL-SERVICE WHOLESALER
    PERFORM ALL OF THE DISTRIBUTION FUNCTIONS
  15. LIMITED- FUNCTION WHOLESALER
    PERFORM ONLY SELECTED FUNCTIONS, BUT TRY TO DO THEM EXPECIALLY WELL
  16. RACK JOBBERS
    WHOLESALERS THAT FURNISH RACKS OR SHELVES FULL OF MERCHANDISE TO RETAILERS, DISPLAY PRODUCTS AND SELL ON CONSIGNMENT
  17. CASH-AND-CARRY WHOLESALERS
    WHOLESALERS THAT SERVE MOSTLY SMALLER RETAILERS WITH A LIMITED ASSORTMENT OF PRODUCTS
  18. DROP SHIPPERS
    WHOLESALERS THAT SOLICIT ORDERS FROM RETAILERS AND OTHER WHOLESALERS AND HAVE THE MERCHANDISE SHIPPED DIRECTLY FROM A PRODUCER TO A BUYER
  19. INTENSIVE DISTRIBUTION
    DISTRIBUTION THAT PUTS PRODUCTS INTO AS MANY RETAIL OUTLETS AS POSSIBLE
  20. SELECTIVE DISTRIBUTION
    DISTRIBUTION THAT SENDS PRODUCTS TO ONLY PREFERRED GROUP OF RETAILERS IN AN AREA
  21. EXCLUSIVE DISTRIBUTION
    DISTRIBUTION THAT SENDS PRODUCTS TO ONLY ONE RETAIL OUTLET IN A GIVEN AREA
  22. ELECTRONIC RETAILING
    SELLING GOODS AND SERVICES TO ULTIMATE CUSTOMERS OVER THE INTERNET
  23. TELEMARKETING
    THE SALE OF GOODS AND SERVICES BY TELEPHONE
  24. DIRECT SELLING
    SELLING TO CONSUMERS IN THEIR HOMES OR WHERE THEY WORK
  25. DIRECT MARKETING
    ANY ACTIVITY THAT DIRECTLY LINKS MANUFACTURERS OR INTERMEDIARIES WITH THE ULTIMATE CONSUMER
  26. CORPORATE DISTRIBUTION SYSTEM
    A DISTRIBUTION SYSTEM IN WHICH ALL OF THE ORGANIZATION IN THE CHANNEL OF DISTRIBUTION ARE OWNED BY ONE FIRM
  27. CONTRACTUAL DISTRIBUTION SYSTEM
    A DISTRIBUTION SYSTEM IN WHICH MEMBERS ARE BOUND TO COOPERATE THROUGH CONTRACTUAL AGREEMENTS
  28. ADMINISTERED DISTRIBUTION SYSTEMS
    A DISTRIBUTION SYSTEM IN WHICH PRODUCERS MANAGE ALL OF THE MARKETING FUNCTIONS AT THE RETAIL LEVEL
  29. SUPPLY CHAIN (OR VALUE CHAIN)
    THE SEQUENCE OF LINKED ACTIVITIES THAT MUST BE PERFORMED BY VARIOUS ORGANIZATION TO MOVE GOODS FROM THE SOURCES OF RAW MATERIAL TO ULTIMATE CONSUMERS
  30. SUPPLY-CHAIN MANAGEMENT
    THE PROCESS OF MANAGING THE MOVEMENT OF RAW MATERIAL, PARTS, WORK IN PROGESS, FINISHED GOODS AND RELATIONED INFORMATION THROUGH ALL THE ORGANIZATIONS INVOLVED IN THE SUPPLY CHAIN
  31. LOGISTICS
    THE MARKETING ACTIVITY THAT INVOLVES PLANNING, IMPLEMENTING, AND CONTROLLING THE PHYSICAL FLOW OF MATERIAL, FINAL GOODS AND RELATED INFROMATION FROM POINTS OF ORIGIN TO POINT OF CONSUMPTION TO MEET CUSTOMER REQUREMENTS AT A PROFIT
  32. INBOUND LOGISTICS
    THE AREA OF LOGISTICS THAT INVOLVES BRINGING RAW MATERIALS, PACKAGING , OTHER GOODS AND SERVICES AND INFORMATION FROM SUPPLIERS TO PRODUCERS
  33. MATERIAL HANDLING
    THE MOVEMENT OF GOODS WITHIN A WAREHOUSE, FROM WAREHOUSES TO THE FACTORE FLOORS, AND FROM FACTORY FLOORS TO WORKSTATIONS
  34. OUTBOUND LOGISTICS
    THE AREA OF LOGISTICS THAT INVOLVES MANAGING THE FLOW OF FINISHED PRODUCTS AND INFORMATION TO BUSINESS BUYERS AND ULTIMATE CONSUMERS
  35. REVERSE LOGISTICS
    THE AREA OF LOGISTIVCS THAT INVOLVES BRINGING GOODS BACK TO THE MANUFACTURER BECAUSE OF DEFECTS OR FOR RECYCLING MATERIALS
  36. FREIGHT FOWARDER
    AN ORGANIZATION THAT PUTS MANY SMALL SHIPMENTS TOGETHER TO CREATE A SINGLE LARGE SHIPMENT THAT CAN BE TRANSPORTED COST-EFFECTIVELY TO THE FINAL DESTINATION
  37. INTERMODAL SHIPPING
    THE USE OF MULTIPLE MODES OF TRANSPORTATION TO COMPLETE A SINGLE LONG DISTANCE MOVEMENT OF FREIGHT

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