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angelitics
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Why is the bar getting higher?
better quality, higher productivity, lower cost, and the ability to respond quickly to customer needs are more important than ever
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How effectively an organization meets the wants and needs of customers relative to others that offer the similar goods and service
competitiveness
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Organizations compete through some combination of their _______ and ________ functions.
marketing and operations
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Marketing's Influences
customer wants and needs, pricing, advertising and promotion
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Why do some organizations fail?
Neglect operations strategy, failing to take advantage of strengths and opportunities, failing to recognize competitive threats....
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Hierarchical planning
mission, goals, organizational strategies, functional strategies, tactics
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reason for an organization's existence
mission
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states the purpose of the organization and should answer the question of " What business are we in?"
mission statement
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________ statement serves as the basis for organizational goals
mission statement
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provide detail and the scope of the mission and serve as a basis for organizational strategies
goals
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a plan for achieving goals and serves as a roadmap for reaching the organizational destinations
strategies
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overall strategies that relate to the entire organization and support the achievement of organizational goals and missions
organizational strategies
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strategies the relate to each of the functional areas and that support achievement of the organizational strategy
functional level strategy
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the methods and actions taken to accomplish strategies the "how to" part of the process
tactics
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the actual "doing" part of the process
operations
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the special attributes or abilities that give an organization a competitive edge
core competencies
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Effective strategy formulation requires taking into account
core competencies, environmental scanning (SWOT)
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successful strategy formulation also requires taking into account
order qualifiers (meet the minimum standard) and order winners (is better than the competition)
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Key external factors that affect strategy
economic conditions, political conditions, legal environment, technology, competition, markets
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key internal factors that affect strategy
hr, facilities and equip, financial resources, customers, products and services, technology, suppliers
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the approach, consistent with organization strategy, that is used to guide the operations functions
operations strategy
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strategy that focuses on quality in all phases of an organization
quality based strategy
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a measure of the effective of resources, usually expressed as the ratio of output to input
productivity
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productivity measures are useful for
tracking an operating unit's performance over time, judging the performance of an entire industry.
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factors affecting productivity
methods, quality, capital, management, technology
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