COMM 351-3

technology brings an idyllic human society on earth.

idea that technology brings about a chaotic undesirable human society on earth

It depends on a range of factors that come from both within and beyond the technology itself.

• theoretical perspective that says that a technology's potentialities determine how that technology will affect the media industries and society. It gives strong powers to the technologies surrounding us.
• An example would be tech utopianism and dystopianism.

The belief that the cultural uses of technology determine how that technology influences industry and society

piracy.

Yes, and they are only partly understood by the creators and distributors. These intersect with culture, regulation, and economics.

• A model that identifies 5 cultural processes that affect cultural goods:
• identity
• representation
• production
• consumption
• regulation

circuit of cultural production

The attributes or characteristics that the company making the technology tries to associate with

attributes, characteristics, and purposes that come to be associated with technology regardless of manufacturer's intent.

• considers how-
• processes of production,
• systems of organization,
• aspects such as how it is manufactured and where,
• and what type of company owns it all
• -contribute to use of technology

incorporates how audiences/consumers use the technology examining who uses it and how do they use it?

• formal regulation enforced by government
• informal regulation such as manufacturing norms agreed upon within industries or norms of use adopted by those using technology

some industries can only operate efficiently and profitably if they are controlled by a single monopoly organization.

telecommunications network operators that do not originate media content, such as the telephone industry

it is a means to use profits from one business activity to cover losses in another, a common practice in media conglomerates.

• 1. Industry structure: natural monopolies and common carriers
• 2. Cross subsidies
• 3. Localism

When production practices and textual features of a new medium influence an older medium.

No, but it does open up opportunities for new textual practices that certain entrepreneurs pursue