The flashcards below were created by user
akoskey
on FreezingBlue Flashcards.
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parochialism
viewing the world soley through ones own eyes, not recognizing differences in living and working
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global environment
- technology
- internet
- fall of communism
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ethnocentric attitude
parochialistic belief, best done by own country
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polycentric attitude
managers of host countries know best work approaches and pracitces
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geocentric attitude
world orientated view that focuses on using the best approaches and people from around the world
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european union
economic and political partnership between 27 democratic countries as unified economic trade entity
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NAFTA
Mexico, Canada, US 1992, eliminated barriers to trade
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multinational corporation
a broad term the refers to any and all types of international companies that maintain operations in multiple countries
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transnational or borderless organization
type of mnc in which artificial geographic barriers are eleminated. not based anyplace
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types of mnc's
- multidomestic corporation (decentralized)
- global company (centralized)
- borderless
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how organizatons go global
- minimal - global sourcing
- mid - export/import, licensing, franchising
- Signifigant - strategic alliance or joint venture, foriegn subsidiary
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strategic alliance
partnership between an organization and a foriegn company partners in which both share resources and knowledge in developing new products or building production facilities
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joint venture
a specific type of strategic alliance in which the partners agree to form a seperate independent organizaton for some business purpose
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