Because public health priorities shift with changes in population demographic, economic factors, technology and social values
In a study of health behavior what does surveillance enables us to do ?
Adjust accordingly
Monitor health status & ID community health problems
Diagnose and investigate health problems(health communication is key)
What are the 4 leading causes of death during 1900?
Pneumonia
TB
Gastri
HD
What are the four leading causes of death in 2007?
HD
Cancer
Stroke
Lung disease
What are actual causes of death in 2007?
Tobacco
Diet
Alcohol
Microbial Agent
What is the leading cause of death among ages 1-44?
Unintentional injuries
What is the leading cause of death among the age group 45-64
Cancer
HD
Unintentional injuries
What are categories of injurious death?
Intentional ( Homocide, Suicide)
Unintentional ( Motor vehicle, non.motor vehicle)
What are the 3 levels of prevention:
Primary( prevent exposure to risk factor)
Secondary(After exposure reduces harm)
Tertiary(Rehab)
What is SMART objective?
Specific
Measureable
Achieveable
Realistic
Time bound
What are errors in public health statistic?
Error in collection
Error in presentation
Error in interpertation
What are ways to express public health stats?
Measure of centeral tendency (mean,mode,median)
Measure of variation (range, variance)
Graphic presentations
Inference
What are communication variables?
Source(who is telling me the info)
Messege(what info is being given)
Channel(how is the info reaching me)
Reveiver(who is the info aimed at)
Destination(what effect does the info have)
What are the characteristics of a source?
Credibility(expertise, trustworthiness)
Attractiveness(familiar,liking,similarity)
Power
What are the characteristics of massege?
Type of appeal( rational,emotional,fear)
Order of presentation
Discrepancy from the audiance
What are the characteristics of a channel?
Direct
Medium(TV, radio)
Setting (home, school)
What are the characteristics of the reciever?
Demographic
Georgraphic
Psychographic
Destination characteristics are:
Awareness
Knowledge
Exposure
Persistance
What are the 7 C's associated with the effective communication?
Command attention
Cater to heart
Call to action
Clarify the message
Communicate benefit
Create trust
Convey consistant message
What are the characteristics of a successful campaign?
Situational: audiance must have a need and ability to adopt to behavior
Programatic : campaign must reach intended audiance
Theoratical: behavior change theory guids program
Methodological: evaluation design can measure impact
Successful mass media campaigns at behavioral domain..
Supplementation: extent to which campaign massege is reinforced through others
Canalization: extent to which gradual rather than profound changes in behavior are advocated
Monopolizatin: extent to which your massege is in harmony w other messages in that channel
What are the 4 p's of social marketing?
Price(effort)
Place(delivery channel)
Product (tangible,intangible)
Promotion(how the product is sold)
What are the steps associated with social marketing?
Planning
Material development
Pretesting
Impelementation
Evaluation
What does audiance segmentation mean?
Dividing audiance into smaller homogeneous group base on an important trait
What is an advantage of psycho-behavior segmentation?
It ID true audiances
What is formative research?
It is basis for developing effective strategies including communication channel for influancing behavior change. It helps you understand target pop characteristics and guid original development of the campaign.
What is the difference between qualitative and quantitative?
Quantifying focuses on classifying and focuses on measures that are reliable and valid
Qualitative: description and context
What are some methods used to gather qualitative data?
Indepth interview
Focus groups
Observation
Key informant interview
Written document
Quantitative methods include:
Surveys
Questionnaires
How can questionnare data be obtained?
Phone ( potentially less cost)
Interviews
Mail( hard to design)
CATI
Web based survey
When should we not use focus groups?
Emotionally charged topics
Loss of control over process
Statistical info
When other methods can yeild better results
What are goals of persuasion?
Create uncertainty
Decrease resistance
Change attitude
Amplify attitude
Gain behavior
What is persuation?
It is more that advertising
Intended to result in voliational act
It is values/ motives/ attitudes/ beliefes
What are the assumptions for rational model of persuation?
Incentive to act
Reflectivity
Data should fit audiance
What are the 4 steps of persuasive communication to change attitude?
Attention
comprehension
Acceptance
If all the above is met then there is attitude change
What is innoculation theory? (Mcguire)
How attitudes change and how keep the original attitude
What are the 3 main concepts of the fear appeal?
Fear
Threat
Percieved efficacy
What are the elements of fear appeal?
Percieved threat( suseptibility, severity)
Pervieved threat control
What are the component of effective health threat?
Compelling
Evidence that intended audiance is personally vulnurable
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