Exam one

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  1. What is the key approach to protect, promote and restore people's health?
    Health communication
  2. What are the two different public health approaches?
    • 1) Surveillance, ID risk factors, Intervention evaluation, Implementation
    • 2)Define health problem, ID risk factors, Develop and test community level interventions
  3. What are the 6 D's of public health surveillance?
    Death, Disease, Discomfort, Disability, Dollars,Disatisfaction
  4. Why do we study health behavior?
    Because public health priorities shift with changes in population demographic, economic factors, technology and social values
  5. In a study of health behavior what does surveillance enables us to do ?
    • Adjust accordingly
    • Monitor health status & ID community health problems
    • Diagnose and investigate health problems(health communication is key)
  6. What are the 4 leading causes of death during 1900?
    • Pneumonia
    • TB
    • Gastri
    • HD
  7. What are the four leading causes of death in 2007?
    • HD
    • Cancer
    • Stroke
    • Lung disease
  8. What are actual causes of death in 2007?
    • Tobacco
    • Diet
    • Alcohol
    • Microbial Agent
  9. What is the leading cause of death among ages 1-44?
    Unintentional injuries
  10. What is the leading cause of death among the age group 45-64
    • Cancer
    • HD
    • Unintentional injuries
  11. What are categories of injurious death?
    • Intentional ( Homocide, Suicide)
    • Unintentional ( Motor vehicle, non.motor vehicle)
  12. What are the 3 levels of prevention:
    • Primary( prevent exposure to risk factor)
    • Secondary(After exposure reduces harm)
    • Tertiary(Rehab)
  13. What is SMART objective?
    • Specific
    • Measureable
    • Achieveable
    • Realistic
    • Time bound
  14. What are errors in public health statistic?
    • Error in collection
    • Error in presentation
    • Error in interpertation
  15. What are ways to express public health stats?
    • Measure of centeral tendency (mean,mode,median)
    • Measure of variation (range, variance)
    • Graphic presentations
    • Inference
  16. What are communication variables?
    • Source(who is telling me the info)
    • Messege(what info is being given)
    • Channel(how is the info reaching me)
    • Reveiver(who is the info aimed at)
    • Destination(what effect does the info have)
  17. What are the characteristics of a source?
    • Credibility(expertise, trustworthiness)
    • Attractiveness(familiar,liking,similarity)
    • Power
  18. What are the characteristics of massege?
    • Type of appeal( rational,emotional,fear)
    • Order of presentation
    • Discrepancy from the audiance
  19. What are the characteristics of a channel?
    • Direct
    • Medium(TV, radio)
    • Setting (home, school)
  20. What are the characteristics of the reciever?
    • Demographic
    • Georgraphic
    • Psychographic
  21. Destination characteristics are:
    • Awareness
    • Knowledge
    • Exposure
    • Persistance
  22. What are the 7 C's associated with the effective communication?
    • Command attention
    • Cater to heart
    • Call to action
    • Clarify the message
    • Communicate benefit
    • Create trust
    • Convey consistant message
  23. What are the characteristics of a successful campaign?
    • Situational: audiance must have a need and ability to adopt to behavior
    • Programatic : campaign must reach intended audiance
    • Theoratical: behavior change theory guids program
    • Methodological: evaluation design can measure impact
  24. Successful mass media campaigns at behavioral domain..
    • Supplementation: extent to which campaign massege is reinforced through others
    • Canalization: extent to which gradual rather than profound changes in behavior are advocated
    • Monopolizatin: extent to which your massege is in harmony w other messages in that channel
  25. What are the 4 p's of social marketing?
    • Price(effort)
    • Place(delivery channel)
    • Product (tangible,intangible)
    • Promotion(how the product is sold)
  26. What are the steps associated with social marketing?
    • Planning
    • Material development
    • Pretesting
    • Impelementation
    • Evaluation
  27. What does audiance segmentation mean?
    Dividing audiance into smaller homogeneous group base on an important trait
  28. What is an advantage of psycho-behavior segmentation?
    It ID true audiances
  29. What is formative research?
    It is basis for developing effective strategies including communication channel for influancing behavior change. It helps you understand target pop characteristics and guid original development of the campaign.
  30. What is the difference between qualitative and quantitative?
    • Quantifying focuses on classifying and focuses on measures that are reliable and valid
    • Qualitative: description and context
  31. What are some methods used to gather qualitative data?
    • Indepth interview
    • Focus groups
    • Observation
    • Key informant interview
    • Written document
  32. Quantitative methods include:
    • Surveys
    • Questionnaires
  33. How can questionnare data be obtained?
    • Phone ( potentially less cost)
    • Interviews
    • Mail( hard to design)
    • CATI
    • Web based survey
  34. When should we not use focus groups?
    • Emotionally charged topics
    • Loss of control over process
    • Statistical info
    • When other methods can yeild better results
  35. What are goals of persuasion?
    • Create uncertainty
    • Decrease resistance
    • Change attitude
    • Amplify attitude
    • Gain behavior
  36. What is persuation?
    • It is more that advertising
    • Intended to result in voliational act
    • It is values/ motives/ attitudes/ beliefes
  37. What are the assumptions for rational model of persuation?
    • Incentive to act
    • Reflectivity
    • Data should fit audiance
  38. What are the 4 steps of persuasive communication to change attitude?
    • Attention
    • comprehension
    • Acceptance
    • If all the above is met then there is attitude change
  39. What is innoculation theory? (Mcguire)
    How attitudes change and how keep the original attitude
  40. What are the 3 main concepts of the fear appeal?
    • Fear
    • Threat
    • Percieved efficacy
  41. What are the elements of fear appeal?
    • Percieved threat( suseptibility, severity)
    • Pervieved threat control
  42. What are the component of effective health threat?
    • Compelling
    • Evidence that intended audiance is personally vulnurable
    • Cognitive info
    • Action plan for dealing w threat
    • Self efficacy info
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Exam one
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