Chapter 4

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dcahill6
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106993
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Chapter 4
Updated:
2011-10-06 22:00:46
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First Look Communication Theory Em Griffin
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Mapping the Territory
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  1. 7 Traditions of Communication
    Each tradition has its own way of defining communication and it's own distinct vocabulary
  2. 7 Traditions of Communication Theory
    Ethical
    • Advocates thruthfullness, accuracy, honesty, and reason as essential to the integrity of communication. 'Is it always our tody to be honest?"
    • We accept responsibility for the shor and long term consequences of our own communication and expect the same from others. "Will the outcome promote wellbeing or prevent injury?"
    • We strive to understand and respect other communicators before evaluating and responding to thier messages. "Do I seek to be a person of integrity and virtue?"
  3. 7 Traditions of Communication
    Cybernetic
    • Communication as a system of information processing and control
    • Seek to answer such questions as how does the system work? What can change it? how can we make it better?
    • Illistrates the way feedback makes information possible in our heads.
  4. 7 Traditions of Communication
    Rhetorical
    • Communication as artful public address
    • influencial characteristics are:
    • speech distinguishes humans from animals
    • public address is a more effective way to solve political problems
    • a single speaker attempts to influence multiple listeners through persuasive discourse.
    • Effective communication requires audience adaptation
    • Speakers learn to deliver strong arguments in powerful voices.
    • Rhetoric is more art than science. Emphasizes the power and beauty of language to move people emotionally.
    • Women have struggled for the right to speak in public
  5. 7 Traditions of Communication
    Semiotic
    • Communication as the process of sharing meaning through sings
    • Symbols are arbitrary workds and non-verbal signs that bear no natural connection with the things they describe, thier meaning is learned within the culture.
    • A sing is anything that can stand for something else.
    • Meaning doesnt reside in words or other symbols; meaning resides in people.
  6. 7 Traditions of Communication
    Socio-Cultural
    • Communication as the creation and enactment of social reality
    • Based on the idea that people talk, they produce, and reproduce culture
    • Views of reality are strongly shaped by the language we have used since we were infants.
    • Persons-in-conversation co-construct thier own social worlds.
  7. 7 Traditions of Communication
    Phenomenological
    • Communication as the experience of self and others through dialog
    • The intetional analysis of everyday life from the standpoint of the person who is living it
    • places great emphasis on people's perception and thier interpretation of thier own experiences
    • An individuals story is more important, and more authoritative hhan any research hypothesis or communication axiom.
    • Seeks to answer two questions:
    • Why is it so hard to establish and sustain authentic human relationships?
    • How can this problem be overcome?

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