What are psychographics?
Psychographic research asks travelers to reveal their activites, interests and opinions and is alsp useful for uncovering the attitudes of non-travelers. A great many people do not travel, even though they have the time and money. Barriers to trael may include fear of the unknown, fear of flying, lack of interest or even uneasiness about how to tip in a restaurant. Once these fears are revealed products and services can be designed to overcome them.
There are many known motivations for vacation and leisure travel and travel experts have many ways of listing and organizing them. Several miodels have been followed to classify people according to their psychographic types including Maslow's hierchy of needs.