Card Set Information
Visual Communication midterm chapter 4
What are the 2 basic emotions/feelings subliminal
messaging aimed to trigger in media advertisements?
anxiety and nervousness/fear
Know the definition of "subliminal". What
is the key component which makes messaging "subliminal"?
existing or operating below the threshold of
consciousness; being or employing stimuli insufficiently intense to produce a
discrete sensation but often being or designed to be intense enough to influence
the mental processes or the behavior of the individual; a hidden message
What is the difference between "subliminal
advertising" as compared to "shock" and/or
is a hidden message and is only revealed if you look for it or think more
deeply whereas shock and associative is more blunt about their advertisement
Discussion Question: Do you think subliminal
messaging can/would be affective in advertising today? Why or why not?
Yes, because my generation has been so exposed to
explicit topics (such as sex), that it is always a common thought
In addition to advertising, where/how has
subliminal messaging been used?
and theme parks
At which gender do you think past subliminal
messaging campaigns were aimed? Be able to explain.
because most subliminal messages involve sex and men are more known for
thinking more about sex than women
What have recent experiments/studies shown about
the effectiveness of subliminal messaging in advertisements?
brain does not act differently when exposed to subliminal messaging
When did the FCC ban subliminal messaging in
What is "persuasion"? In contrast, what
persuasion uses factual information and emotional
appeals to change a person’s mind and to promote a desired behavior. Propaganda
uses one-sided and often nonfactual information or opinions that appear to be
facts, along with emotional appeals, to change a person’s mind and promote a
According to Aristotle, what are the three
components of persuasion? Be able to define to what each refers
: refers to a source’s credibility
: refers to the logical arguments used to persuade an individual
: refers to emotional appeals used in the persuasive argument
According to the textbook, how many people in the
US are employed in the advertising industry and how many worldwide are billed?
more than 400,000 and billed $650 billion
What is "product placement"? Be able to
give examples of how it's used.
a product in motion pictures and television programs. James Bond driving an
What are "supergraphics"?
a billboard displayed on a entire side of a
multi-story building. Produced by SkyTag and other companies can be as much as
20 stories high.
How has Social Media changed public relations and
used to get the word out to influential networkers
How did Tom Howard's famous photograph change
journalistic integrity for newspapers?
“The message is
: we present the news in exciting
visual ways better than our competition.”