VIC3001MidtermCH4

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Author:
marcyeaker
ID:
108298
Filename:
VIC3001MidtermCH4
Updated:
2011-10-11 22:49:07
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visual communication
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Description:
Visual Communication midterm chapter 4
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  1. What are the 2 basic emotions/feelings subliminal
    messaging aimed to trigger in media advertisements?
    anxiety and nervousness/fear
  2. Know the definition of "subliminal". What
    is the key component which makes messaging "subliminal"?
    • existing or operating below the threshold of
    • consciousness; being or employing stimuli insufficiently intense to produce a
    • discrete sensation but often being or designed to be intense enough to influence
    • the mental processes or the behavior of the individual; a hidden message
  3. What is the difference between "subliminal
    advertising" as compared to "shock" and/or
    "associative" advertising?
    • 1. subliminal
    • is a hidden message and is only revealed if you look for it or think more
    • deeply whereas shock and associative is more blunt about their advertisement
  4. Discussion Question: Do you think subliminal
    messaging can/would be affective in advertising today? Why or why not?
    • Yes, because my generation has been so exposed to
    • explicit topics (such as sex), that it is always a common thought
  5. In addition to advertising, where/how has
    subliminal messaging been used?
    • 1. Movies
    • and theme parks
  6. At which gender do you think past subliminal
    messaging campaigns were aimed? Be able to explain.
    • 1. Males
    • because most subliminal messages involve sex and men are more known for
    • thinking more about sex than women
  7. What have recent experiments/studies shown about
    the effectiveness of subliminal messaging in advertisements?
    • 1. The
    • brain does not act differently when exposed to subliminal messaging
  8. When did the FCC ban subliminal messaging in
    advertising campaigns?
    1970s
  9. What is "persuasion"? In contrast, what
    is "propaganda"?
    • persuasion uses factual information and emotional
    • appeals to change a person’s mind and to promote a desired behavior. Propaganda
    • uses one-sided and often nonfactual information or opinions that appear to be
    • facts, along with emotional appeals, to change a person’s mind and promote a
    • desired behavior.
  10. According to Aristotle, what are the three
    components of persuasion? Be able to define to what each refers
    • ethos: refers to a source’s credibility
    • logos: refers to the logical arguments used to persuade an individual
    • pathos: refers to emotional appeals used in the persuasive argument
  11. According to the textbook, how many people in the
    US are employed in the advertising industry and how many worldwide are billed?
    more than 400,000 and billed $650 billion
  12. What is "product placement"? Be able to
    give examples of how it's used.
    • 1. showing
    • a product in motion pictures and television programs. James Bond driving an
    • Aston-Martin.
  13. What are "supergraphics"?
    • a billboard displayed on a entire side of a
    • multi-story building. Produced by SkyTag and other companies can be as much as
    • 20 stories high.
  14. How has Social Media changed public relations and
    its practice?
    used to get the word out to influential networkers
  15. How did Tom Howard's famous photograph change
    journalistic integrity for newspapers?
    • “The message is: we present the news in exciting
    • visual ways better than our competition.”

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