Card Set Information
Visual Communication Midterm Chapter 5
Because pictures affect a viewer emotionally, what
happens in regards to these pictorial stereotypes?
They start to become part of society’s culture
Be able to define "culture" as it's
described in the textbook.
Culture is a culmination of learned, mutually
accepted rules that define communication for a group of people during a
particular time period.
In a multicultural society, why are members of
other cultures stigmatized?
because of their inability to use the symbols of
the dominant culture.
How does "stereotypical media coverage"
manifest? (Hint: It's two things.)
As a sin of admission or omission
Understand and be able to give educated examples of
African American, Female, and Gay/Lesbian, and Native American stereotypes.
: male actors wearing wigs,
makeup, and heavy body suits to portray overweight, insensitive, and crass
: portrayed as sex objects designed only for a man’s pleasure, as wives
whose chief duty is to serve their husbands, and as mothers who often must rear
children without a husband’s help.
: bloodthirsty savages, alcoholic indigents, romantic
princesses, and silent but wise sidekicks
How did Aaron McGruder, creator of "The
Boondocks" comic strip criticize BET's programming?
BET is trying to perpetuate African Americans and
promote the “thug life.”
What are "cultural norms"?
learned behaviors and are based on several
According to the textbook author, what are the
"best ways" to combat prejudice?
when the media regularly celebrates cultural
diversity with words and images instead of concentrating on conflict and
From Body Art lecture..Jeff Wortham categorized
tattoos into 5 categories. Be able to identify these categories and give an
example of each.