Marketing.txt

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Author:
Divarza
ID:
108586
Filename:
Marketing.txt
Updated:
2011-10-12 23:01:08
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Mort Management Marketing
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  1. Marketing management
    the process of planning and executing the development, pricing, promotion, and distribution of an organization's goods and/or services
  2. Marketing
    the process of planning and executing the development, pricing, promotion, and distribution of an organization's goods or services
  3. Market
    a group of potential customers having purchasing power and unsatisfied needs
  4. Market survey
    a study that is used by a business to determine where the potential customers are located
  5. Economic base
    wealth produced in or near a community that provides employment and infome to the local population
  6. Competition
    practice of trying to obtain something that is being sought by others under similar circumstances at the same time
  7. The Census of Population
    A source of market data that compiles population statistics with regard to distribution of population by region, area, etc.
  8. The Census of Business
    A source of market data that explains where certain businesses are located (this specifies if its a merchandising, manufacturing or retailing business)
  9. The Census of Housing
    A source of market data that keeps track of new home sales by region and/or the construction of new houses by region and specific area
  10. The Census of Manufacture
    A source of market data that explains where certain manufacturers are located (this says what type of manufacturing is taking place)
  11. Advertising
    The art of making the public aware of the services or commodities that a business has for sale
  12. Sales promotion
    A plan which provided inducements to potential purchasers of products or services
  13. Merchandising
    The purchase, pricing, display and sale of merchandise
  14. What is the mortuary manager's #1 objective?
    To meet the needs of the families served
  15. What is the mortuary manager's #2 objective?
    To meet the needs of the business
  16. Cash discounts
    Discounts from quoted prices as an inducement for prompt payment of invoices
  17. Quantity discounts
    the amount by which the bill or invoice will be reduced when a minimum quantity of merchandise has been ordered
  18. Rebates
    The return of a portion of a payment
  19. Consignment
    To give to an agent to be cared for or sold
  20. Direct approach presentation
    The method of selling merchandise whereby the funeral director remains in the selection room trhoughout the selection process
  21. Direct approach presentation is aka
    Direct selection room procedure
  22. Indirect approach presentation
    The method of selling merchandise whereby the funeral director does not stay in the selection room during the selection process
  23. Indirect approach presentation is aka
    Indirect selection room procedure
  24. Caskets
    A rigid container which is designed for the encasement of human remains and which is usually constructed of wood, metal, fiberglass, plastic, or like material and ornamented and lined with fabric
  25. Outer burial containers
    Any container which is designed for placement in the grave around the casket including, but not limited to, containders commonly known as burial vaults, grave boxes, and grave liners
  26. Urns
    A container for cremated remains; a vase with a foot or pedestal
  27. Sundry items
    The various miscellaneous items provided or used to complement the services of a funeral director
  28. Funeral ceremony
    A service commemorating the deceased with the body present
  29. Visitation/calling hours/vising hours
    time set aside for friends and relatives to pay respect for the deceased prior to the funeral service
  30. Memorial service
    A service to commemorate the deceased held at the cemetary prior to burial
  31. Graveside service
    A service to commemorate the deceased held at the cemetery prior to burial
  32. Direct cremation
    A disposition of human remains by cremation, without formal viewing, visitation, or ceremony with the body present
  33. Immediate burial
    A disposition of human remains by burial, without formal viewing, visitation, or ceremony with the body present, except for a graveside service
  34. Inventory/merchandise
    those goods or stock of goods which are held for resale; goods purchased for resale at a profit
  35. Inventory is aka
    merchandise
  36. Merchandise
    goods purchased for resale at a profit
  37. Cash discount
    a reduction of the price given for payment of an account within the time limits established by the sales contract
  38. Discount period
    a specific number of days during which a discount is available if the account is paid
  39. Economic Order Quantity
    Quantity to be purchased which minimizes total costs
  40. EOQ
    Economic Order Quantity
  41. Purchase discounts
    the amount of any discounts granted by suppliers to encourage prompt payment of their invoices
  42. Invoice
    a source document showing quantity, description, prices of items, total amount of purchase and the terms for payment
  43. 2/10, N/30
    2% off if paid in 10 days, Net if paid in 30 days
  44. MOM
    middle of month
  45. EOM
    end of month
  46. CWO
    cash with order
  47. CBD
    cash before delivery
  48. COD
    cash on delivery

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