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  1. Clarity
    • - how you think
    • -simplicity of concept and organization
    • -not simple minded
  2. In Journalistic style... (3 points)
    • dont use jargon
    • provide context
    • use transitions
  3. Brevity
    • "time and space are money"
    • when combined with clarity they create an enormous challenge
  4. inverted pyramid
    • start with most important thing first
    • always can cut story from bottom
  5. objectivity
    unbiased, not taking sides
  6. attribution
    give credit to sources of information
  7. the goal of AP Style is...
    perfect objectivity
  8. answer most of these in the first paragraph (inverted pyramid)
    Who? What? When? Where? Why? How?
  9. Prominence
    • ex: celebrities, politicians, sports celebs
    • well known people and interested in what they are doing
    • news value
  10. proximity
    news that impacts so many people
  11. Quoting sources correctly...
    • adds interest, paraphrase, partial quotes
    • use multiple sources
  12. lead paragraph
    • answers most important questions: (at least) who what when where
    • the whole point of the story
  13. 2nd paragraph
    • explains more of the story
    • very rare for writing to be in cronological order
    • inverted pyramid used the most
  14. 2 goals of lead paragraph
    • grabs attention
    • make reader want to know more
  15. news values (5)
    • proximity
    • conflict
    • impact
    • prominence
    • timliness
  16. straight news lead
    • most common
    • one sentence
    • no more than 33 words (30-33)
  17. summary lead
    • may have more than one fact
    • 30 words
    • not too much detail, but enough
  18. blind lead
    individuals involved not named
  19. direct address lead
    • good way to get attention
    • used sparingly
    • sometime use question for attention
  20. direct quote lead
    • designed to give basic info
    • leads to more questions
  21. direct quotes , indirect quotes
    speakers exact words, paraphrasing
  22. direct quotes must:
    • be used sparingly
    • use exact words
  23. accellerated levels of Journalism
    • quicker, more rapid
    • reporters constantly updating, 24/7 job
    • hard to check sources, limited time
    • responsible for getting it right quickly
  24. blogs (weblogs)
    personal journals
  25. news value
    concept that helps us decide what a mass media audience is or should be interested in
  26. impact
    events that change people's lives are classified as news
  27. timliness
    refers to how long ago an event happened
  28. hooks
    words or phrases that are repeated throughout an article to give ther reader a sense of unity
  29. inline link
    • takes the words inside the sentence or paragraph and makes them into a link
    • only a few words should be used as a link (3-5)
    • should be obvious where the link is going
    • no paragraph should have more than one or two inline links
  30. link list
    • can be placed at any appropriate place on the page
    • not as efficient as inline link
    • should be apparent where it will take reader
  31. white space
    • most important concept for graphic artists
    • allows words to be seen and distinguished from other words or pictures
  32. short paragraph
    • visible enticements for the reader to read
    • make for easier reading, but demand disciplined thinking
    • transitions are important
  33. Headlines (web)
    • clear and specific
    • will tell the reader what the story is about
    • allows reader to decide whether or not to delve more deeply into a site
  34. label headlines
    • range from 2 to 4 words
    • do not try to express a complete thought
  35. sentence headlines
    • more common for news websites and newspapers
    • form a complete sentence with a subject and verb, but leave out words not essential for understanding
  36. informational summary
    • try to give readers an overview of a longer story
    • as long as 2 to 3 sentences
    • does not have to emphasize the most important like lead paragraph
  37. analytical summary
    • give reader interpretation of the information in the story
    • emphasize the how or why of a story rather than the who what when or where
  38. provocative summary
    • try to pique the interest of the reader not only by presenting information about the story, but also by expressing some opinion or displaying some attitude
    • writer may use sarcasm, irony, or another device to get reader thinking about information
    • point is to entertain reader
  39. subhead
    • line of type within the body copy of an article that informs the reader what is coming up next within the copy
    • break up the copy, introducing more white space, making articles easier to read
  40. cutline
    • old journalistic term for the text that describes what is in a picture
    • usually no more than a sentence, two at the most
    • gives enough information to understand picture
  41. introductions (web)
    • 1 or 2 paragraph pieces that describe other elements on a website page
    • text that describe nontext elements (video)
Card Set:
com 215
2011-10-17 04:48:02
notes terms

Media Writing
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