How do individualist and collectivist cultural influences affect people?
Cultures based on self-reliant individualism, like those of most of the US, Canada, Austrailia, and Western Europe, value personal independence and individual achievement. Identity is defined in terms of self-esteem, personal goals and attributes, and personal rights and liberties. Cultures based on socially connected collectivism, like those of many parts of Asia and Africa, value interdependence, tradition, and harmony, and they define identify in terms of group goals and commitments and belonging to one's group. Within any culture, the degree of individualism or collectivism varies from person to person.