Bus 10 CH 16

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Author:
Asianrice
ID:
11037
Filename:
Bus 10 CH 16
Updated:
2010-03-17 21:10:04
Tags:
Bus 10
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Description:
Chapter 16
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  1. PROMOTION
    AN EFFORT BY MARKETERS TO INFORM AND REMIND PEOPLE IN THE TARGET MARKET ABOUT PRODUCTS AND TO PERSUADE THEM TO PARTICIPATE IN AN EXCHANGE
  2. PROMOTION MIX
    THE COMBINATION OF PROMOTIONAL TOOLS AN ORGANIZATION USES
  3. INTEGRATED MARKETING COMMUNICATION (IMC)
    A TECHNIQUE THAT COMBINES ALL THE PROMOTIONAL TOOLS INTO ONE COMPREHENSIVE AND UNIFIED PROMOTIONAL STRATEGY
  4. ADVERTISING
    PAID, NON PERSONAL COMMUNICATION THROUGH VARIOUS MEDIA BY ORGANIZATION AND INDIVIDUALS WHO ARE IN SOME WAY IDENTIFIED IN ADVERTISING MESSAGE
  5. PRODUCT PLACEMENT
    PUTTING PRODUCTS INTO TV SHOWS AND MOVIES WHERE THEY CAN BE SEEN
  6. INFORMERICAL
    A FULL-LENGTH TV PROGRAM DEVOTED EXCLUSIVELY TO PROMOTING GOODS OR SERVICES
  7. INTERACTIVE PROMOTION
    PROMOTION PROCESS THAT ALLOWS MARKETERS TO GO BEYOND A MOMOLOGUE, WHERE SELLERS TRY TO PERSUADE BUYERS TO BUY THINGS, TO A DIALOGUE IN WHICH BUYERS AND SELLERS WORK TOGETHER TO CRATE MUTUALLY BENEFICIAL EXCHANGE RELATIONSHIPS
  8. PERSONAL SELLING
    THE FACE-TOFACE PRESENTATION AND PROMOTION OF GOODS AND SERVICES
  9. PROSPECTING
    RESEARCHING POTENTIAL BUYERS AND CHOOSING THOSE MOST LIKELY TO BUY
  10. QUALIFYING
    IN THE SELLING PROCESS, MAKING SURE THAT PEOPLE HAVE A NEED FOR THE PRODUCT, THE AUTHORITY TO BUY AND THE WILLINGNESS TO LISTEN TO A SALES MESSAGE
  11. PROSPECT
    A PERSON WITH THE MEANS TO BUY A PRODUCT, THE AUTHORITY TO BUY AND THE WILLINGNESS TO LISTEN TO A SALES MESSAGE
  12. TRIAL CLOSE
    A STEP IN THE SELLING PROCESS THAT CONSIST OF A QUESTION OR STATEMENT THAT MOVES THE SELLING PROCESS TOWARD THE ACTUAL CLOSE
  13. CONSULTATIVE SALESPERSON
    A SALESPERSON WHO BEGINS BY ANALYYZING CUSTOMER NEEDS AND THEN COMES UP WITH SOLUTION TO THOSE NEEDS
  14. PUBLIC RELATIONS
    THE MANAGEMENT FUNCTION THAT EVALUATES PUBLIC ATTITUDES,CHANGES POLICIES AND PROCEDURES IN RESPONSDE TO THE PUBLIC'S REQUESTS AND EXECUTES A PROGRAM OF ACTION AND INFORMATION TO EARN PUBLIC UNDERSTAND AND ACCEPTANCE
  15. PUBLICITY
    ANY INFORMATION ABOUT AN INDIVIDUAL, PRODUCT OR ORAGANIZATION THAT'S DISTRIBUTED TO THE PUBLIC THROUGH THE MEDIA AND THAT NOT PAID FOR OR CONTROLLED BY THE SELLER
  16. SALES PROMOTION
    THE PROMOTIONAL TOOL THAT STIMULATES CONSUMER PURCHASING AND DEALER INTEREST BY MEANS OF SHORT TERM ACTIVITY
  17. SAMPLING
    A PROMOTIONAL TOOL IN WHICH A COMPANY LETS CONSUMERS HAVE A SMALL SAMPLE OF A PRODUCT FOR NO CHARGE
  18. WORD-OF-MOUTH PROMOTION
    A PROMOTION TOOL THAT INVOLVES PEOPLE TELLING OTHER PEOPLE ABOUT PRODUCTS THEY'VE PURCHASED
  19. VIRAL MARKETING
    THE TERM NOW USED TO DESCIBE EVERYTHING FROM PAYING PEOPLE TO SAY POSITIVE THINGS ON THE INTERNET TO SETTING UP MULTILEVEL SELLING SCHEMES WHEREBY CONSUMER GET COMMISIONS FOR DIRECTING FRIENDS TO A SPECIFIC WEBSITES
  20. PUSH STRATEGY
    PROMOTIONAL STRATEGY IN WHICH THE PRODUCERS USES ADVERTISING, PERSONAL SELLING, SALE PROMOTION, AND ALL OTHER PROMOTIONAL TOOLS TO CONVINCE WHOLESALERS AND RETAILERS TO STOCK AND SELL MERCHANDISE
  21. PULL STRATEGY
    PROMOTIONAL STRATEGY IN WHICH HEAVY ADVERTISING AND SALES PROMOTION EFFEORTS ARE DIRECTED TOWARD CONSUMERS SO THAT THEY'LL REQUEST THE PRODUCTS FROM RETAILERS
  22. INTERACTIVE MARKETING PROGRAM
    A SYSTEM IN WHICH CONSUMERS CAN ACCESS COMPANY INFO ON THEIR OWN AND SUPPLY INFO ABOUT THEMSELVES IN AN ONGOING DIALOGUE
  23. ADVOCACY ADVERTISING
    ADVERTISING THAT SUPPORT A PARTICULAR VIEW OF AN ISSUE
  24. COMPARISON ADVERTISING
    ADVERTISING THAT COMPARES COMPETITIVE PRODUCTS

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