1.Width - # of different product lines a company offers (ex. GM – Chevy, Cadillac, Buick, GMC, etc.
2. Length - # of items carried within a product line (ex. Chevy – Caprice, Bel Aire, Corvette, trucks, Impala)
3. Depth - # of versions offered of each product (ex. Corvette – roadster/convertible, or coupe)
- 4. Consistency – how close are each product to the