TOUR218 - Lec 7 & 8

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  1. Why is the tourism industry so attractive?
    Percieved ease of entry - low legal and professional barriers
  2. How many employees does a small firm employ?
    between 10 and 50
  3. What are the key elements of entrepreneurship?
    • Change initiation
    • Commitment to employees
    • Creative resourcing
    • Entrepreneurial learning
    • Innovation and creativity
    • Knowledge leadership
    • Opportunity alertness
    • Relationship management
    • Timing of action
    • Vision and strategic orientation
  4. Name some entrepreneurial guises
    • Copreneur: One or two employees (marital and business partners balancing work and family)
    • Ethnic: Ethnic minority groups operating in ethnic niche markets
    • Female:Gender differences, motivations etc
    • Family: Generations (different ideas)
    • Intrapreneur: Inherited
    • Serial
    • Lifestyle: main concern is to maintain selected way of life
    • Micro: Deliberatly less than 10 people
    • Portfolio: Own more than one business
    • Social: Combines commercial skills with social aims and objectives
  5. What is so special about Entrepreneurship in Tourism & Hospitality?
    • 1. Entrepreneurship closely tied to development issues of tourism : as a development tool
    • 2. The presence of a champion is important in creating a node of 'Entrepreneurial' business
    • 3. Issues of gender within T& H entrepreneurship
    • 4. Entrepreneurialism and networks
    • 5. Need for more research

Card Set Information

Author:
rosme090
ID:
111980
Filename:
TOUR218 - Lec 7 & 8
Updated:
2011-10-25 05:46:13
Tags:
Entrepreneurship
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Description:
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