Tour218 - Lec 13 & 14

Card Set Information

Author:
Anonymous
ID:
112018
Filename:
Tour218 - Lec 13 & 14
Updated:
2011-10-25 05:58:53
Tags:
Yield Management
Folders:

Description:
4
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The flashcards below were created by user Anonymous on FreezingBlue Flashcards. What would you like to do?


  1. What are we selling?
    • A natural environment
    • Culture
    • Shopping
    • Design
    • Activities
    • Luxury
    • Space
  2. What is an example of low yield?
    Supermarkets buy in bulk, sell cheap
  3. What different types of yield are there?
    • Financial
    • Economic
    • Sustainable (Social and environmental)
  4. What are the 2 financial yield observations?
    • 1. If a enterprise fails to generate more cash that is consumes it eventually ceases trading as it is not financially stable.
    • 2. If an enterprise does generate more cash than it consumes, but less than what could be obtained by deploying the cash value of its assets elsewhere in the marketplace at a similar level of risk is ineffecient ie not economically stable

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