Geert Hofstede's Cultural Dimension Concept
1. Power Distance - Willingness to accept social inequality as natural.2. Uncertainty avoidance - The extent to which the society relies onorderliness, consistency, structure, and formalized procedures to address situationsthat arise in daily life.3. Individualism - Perceived obligation to and dependence on groups.4. Masculinity - The extent to which dominant values are male oriented. Alower masculinity ranking indicates that men and women are treated equally in allaspects of society; a higher masculinity ranking suggests that men dominate inpositions of power.5. Time Orientation - Short- versus long-term orientation. A country thattends to have a long-term orientation values long-term commitments and is willingto accept a longer time horizon for, say, the success of a new product introduction.