Dual Attitudes (4)
It wasn’t until Blake said it (that he hated the pony) that Kate realized that she, too, had always hated Topper. For years they had been conned into loving him, because children love their pony, and their dog, and their parents, picnics, the ocean, and chocolate cake. Contradictory implicit and explicit attitudes can develop simultaneously, due to different situational factors. Positive explicit attitude shaped by expectations of others that kids love their pets. Negative implicit attitude shaped by Topper’ unpleasant behavior. In this case, the explicit attitude overrode the implicit negative attitude.