What is Self Categorisation Theory?
- Self Categorisation theory is a theory that deals with intragroup processes. It addresses the cognitve aspects of social identity salience i.e. it explains the mental mechanisms that go to explaining how different social identities take prominence and come to our mental forefront.
- SCT holds that behavior in a group depends on how one categorises the self at that moment.
- SCT describes how people define themselves at
- the group as well as individual levels
- SCT proposes that Individual’s behaviour
- depends on social-categorization
–Segment society and highlight ingroup similarities and outgroup differences
- •Self seen as individual or group member
- depending how salient individual or group membership is at that moment
- –Depends on whether the collective
- or individual level of self categorization is being activated