marketing

Card Set Information

Author:
nana
ID:
115069
Filename:
marketing
Updated:
2011-11-07 00:12:05
Tags:
definitions
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Description:
chapter
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  1. attitudes
    Person’s enduring favorable or unfavorable evaluations, emotions, or action tendencies toward some object or idea.
  2. cognitive dissonance
    Imbalance among knowledge, beliefs, and attitudes that occurs after an action or decision, such as a purchase.
  3. consumer behavior
    Process through which buyers make purchase decisions.
  4. culture
    Values, beliefs, preferences, and tastes handed down from one generation to the next.
  5. evaluative criteria
    Features a consumer considers in choosing among alternatives.

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