MARKET RESEARCH 42
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A confound is a source of confusion regarding what?
The Explanation for a given difference
What is the name of the effect that refers to the possibility that the control group might become aware of its "inferior" Status and respond by trying to outperform the experimental group?
The John Henry Effect
What is the fomal name of what is characterized as the "attention effect" in this topic?
The Hawthorne effect
In addition to an experimental and a traditional control group (with no treatment), what other group can be used to control for the Hawthorne effect?
The Term "placebo effect" refers to what tendency
Of Individuals to improve simply because they know they are being treated.
In what type of experiment do neither the participants nor the individuals dispensing the drug know which is the active drug and which is the placebo?
A "demand characteristic" is a cue that lets participants know what?
the expected outcome of an experiment
What would you like to do?
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