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2011-11-20 11:51:30
Retail Management

Chapter 6: Web, Nonstore-Based, and Other Forms of Nontraditional Retailing
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  1. A distribution approach whereby a retailer sells to consumers through one retail
    format. (p. 148)
    single-channel retailing
  2. A distribution approach whereby a retailer sells to consumers through multiple
    retail formats (points of contact). (pp. 8, 148)
    multi-channel retailing
  3. Utilizes strategy mixes that are not store-based to reach consumers and complete
    transactions. It occurs via direct marketing, direct selling, and vending
    machines. (p. 149)
    nonstore retailing
  4. Form of retailing in which a customer is first exposed to a good or service
    through a nonpersonal medium and then orders by mail, phone, or fax— and
    increasingly by computer. (p. 149)
    direct marketing
  5. Way to collect, store, and use relevant information on customers. (p. 152)
    data-base retailing
  6. Enables a retailer to cater to the specific needs of customer segments, emphasize
    a limited number of items, and reduce catalog production and postage costs. (p.
  7. Program-length TV commercial (most often, 30 minutes in length) for a specific
    good or service that airs on cable television or on broadcast television, often
    at a fringe time. It is particularly worthwhile for products that benefit from
    visual demonstrations. (p. 154)
  8. Includes both personal contact with consumers in their homes (and other nonstore
    locations such as offices) and phone solicitations initiated by a retailer. (p.
    direct selling
  9. Format involving the cash- or card-operated dispensing of goods and services. It
    eliminates the use of sales personnel and allows around-the-clock sales. (p.
    vending machine
  10. Global electronic superhighway of computer networks that use a common protocol
    and that are linked by telecommunications lines and satellite. (p. 160)
  11. Way of accessing the Internet, whereby people work with easy-to-use Web
    addresses and pages. Users see words, colorful charts, pictures, and video, and
    hear audio. (p. 160)
    World Wide Web (Web)
  12. Freestanding, interactive, electronic computer terminal that displays products
    and related information on a video screen; it often uses a touchscreen for
    consumers to make selections. (p. 168)
    video kiosk