Card Set Information
COMM 211 22
What are three advantages of an interview (face-to-face) survey?
1. increases response rate
2. decreases the amount
3. interviewer can clarify questions
What are three disadvantages to a face to face survey?
1. interviewer might affect response
2. not as safe for staff as a mail survey
3. clarifications and probes require a lot of training
What do inferential statistics do?
assume that all members of a sample complete the questionnaire.
What are two threats to external validity?
1. artificiality of setting
2. unrepresentative of subjects
what are three experimental designs that are not really experiments? And none of them establish causality.
1. one-shot case study (no control group or data comparison
2. one group pre test and post test (no control group_
3. static group comparison (not randomly assigned)
what three elements do true experiments have?
What are two other types of true experiments?
two group post-test
What are the 5 criteria to consider when examining true, field, web, and natural experiments?
researcher in control of everything
what are three special considerations when doing qualitative research?
what are three reasons qualitative research is not like survey research?
1. questions do not all need to be asked
2. they do not need to have particular words or be asked in a particular order
3. possible answers have not been defined.
what is a thick description?
When researchers try to demonstrate their credibility and dependability by sharing a lot of their data alongside their conclusion
Qualitative research tends to be ______ on internal validity/validity and ________ on external validity/reliability.
high and low
Most qualitative research uses non-probability samples. Because they use non-probability...
they cannot provide any statistical information
What is manifest content?
(content analysis) the objective content--words, colors, images
What is latent content?
the subjective content of a text
What is textual analysis
a vast collection of methods culled from an ever-increasing range of disciplines
what is semiotic analysis
the science of signs (semiotics)
What is a narrative analysis?
tracing a story in order to understand how it explains causes and effects