COMM 211-22-2

The flashcards below were created by user lritchie77 on FreezingBlue Flashcards.

  1. What are three advantages of an interview (face-to-face) survey?
    • 1. increases response rate
    • 2. decreases the amount
    • 3. interviewer can clarify questions
  2. What are three disadvantages to a face to face survey?
    • 1. interviewer might affect response
    • 2. not as safe for staff as a mail survey
    • 3. clarifications and probes require a lot of training
  3. What do inferential statistics do?
    assume that all members of a sample complete the questionnaire.
  4. What are two threats to external validity?
    • 1. artificiality of setting
    • 2. unrepresentative of subjects
  5. what are three experimental designs that are not really experiments? And none of them establish causality.
    • 1. one-shot case study (no control group or data comparison
    • 2. one group pre test and post test (no control group_
    • 3. static group comparison (not randomly assigned)
  6. what three elements do true experiments have?
    • 1. randomization
    • 2. manipulation
    • 3. control
  7. What are two other types of true experiments?
    • Solomon four-group
    • two group post-test
  8. What are the 5 criteria to consider when examining true, field, web, and natural experiments?
    • randomization
    • manipulation
    • control group
    • researcher in control of everything
    • typical setting
  9. what are three special considerations when doing qualitative research?
    • deception
    • reactivity
    • participantness
  10. what are three reasons qualitative research is not like survey research?
    • 1. questions do not all need to be asked
    • 2. they do not need to have particular words or be asked in a particular order
    • 3. possible answers have not been defined.
  11. what is a thick description?
    When researchers try to demonstrate their credibility and dependability by sharing a lot of their data alongside their conclusion
  12. Qualitative research tends to be ______ on internal validity/validity and ________ on external validity/reliability.
    high and low
  13. Most qualitative research uses non-probability samples. Because they use non-probability...
    they cannot provide any statistical information
  14. What is manifest content?
    (content analysis) the objective content--words, colors, images
  15. What is latent content?
    the subjective content of a text
  16. What is textual analysis
    a vast collection of methods culled from an ever-increasing range of disciplines
  17. what is semiotic analysis
    the science of signs (semiotics)
  18. What is a narrative analysis?
    tracing a story in order to understand how it explains causes and effects
Card Set:
COMM 211-22-2
2011-11-20 22:09:09
COMM 211 22

COMM 211-22-2
Show Answers: