Study Guide

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  1. Consider the following example: "Retail sales increases in the 2005 holiday season were below projections. Sales were disappointing because consumers were not confident about economic growth." This is an example of
    an inductive argument
  2. 1. The acronym, RFP, stands for _____ and refers to the document used to invite research firms to propose ideas for addressing the research needs of the organization.
    request for proposal
  3. 1. Consider the following statements: "Inner-city household interviewing is especially difficult and expensive. This survey involves substantial inner-city household interviewing. The interviewing in this survey will be especially difficult and expensive." This is an example of
    a deductive argument
  4. 1. In a restaurant complaint study, Dr. Jackson used deception to avoid biasing the participants. In this situation, what should Dr. Jackson do once the research is complete?
    Debrief the participants
  5. All of the following are ways to protect participant confidentiality except
    offer participants access to study results
  6. Ex post facto evaluation means that the research is evaluated _____.
    after the research concludes
  7. During the _____ stage, the analyst will look for patterns of responses to the survey questions.
    data analysis
  8. The problem or opportunity that requires a business decision is called the
    management dilemma
  9. Which of the following hypotheses is a null hypothesis?
    There is no difference in the monthly grocery bills of families with one child and families with two children
  10. Which of the following hypotheses is an alternative hypothesis?
    Men are more likely to binge drink than women
  11. Rachel is interested in learning the effect of using a celebrity endorsement on sales. The presence or absence of a celebrity endorsement is the _____ variable.
  12. "The introduction of a 4-day week leads to increased productivity, particularly among young workers, by improving job satisfaction." In this statement, improving job satisfaction is the
    intervening variable
  13. Qualitative methods that encourage participants to reveal hidden or suppressed attitudes, ideas, emotions, and motives are called _____ techniques.
  14. Jack is participating in a research study. The interviewer asks Jack to say the first word that comes to mind when he hears a product's benefits. What type of projective technique is this an example of?
    Word association
  15. Which type of incentive has been shown to consistently improve response rates to surveys?
  16. Phoebe is working at a call center for a research company. She has a carrel with a personal computer that is networked to the phone system and to the central data processing unit. The computer selects telephone numbers, dials each number, and accepts responses as Phoebe enters what the respondents tell her. A software program prompts her with each question and precoded response options. Phoebe is collecting data using _____.
    computer-assisted telephone interviewing
  17. A causal study is one that _____.
    attempts to reveal why or how one variable produces changes in another
  18. Which of the following is true of focus group interviews?
    Meet for 90 minutes to 2 hours
  19. A measurement question whose wording suggests to the participant the desired answer is _____ question.
    a leading
  20. A measurement question where the participant chooses the words to frame the answer is a _____ question.
  21. Which type of sampling technique can result in a skewed sample if periodicity exists in the population?
  22. In which sampling technique are participants in a study selected by referral?
  23. Which type of chart uses bars to represent data values such that each value occupies an equal amount of area within the enclosed area?
  24. Ensuring consistency among respondents, locating omissions, and reducing errors in recording are all benefits of
    data editing
  25. Reducing data to a manageable size, developing summaries, and applying statistical techniques are all aspects of
    data analysis
  26. Common measures of _____ include the range, interquartile range, variance or standard deviation, and variation.
  27. A _____ is equal to the observation minus the mean.
    deviation score
  28. The _____ is a parametric test to determine the statistical significance between the sample distribution mean and a population parameter.
    Z test
  29. Which of the following involves a test of two related samples?
    Test of whether a change occurred in the proneness for heart disease among people who switched to a diet high in fish
  30. Which of the following tests is most appropriate for examining differences in the average number of hours spent viewing television among four different age groups?
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