MRKT 140 # 9
Card Set Information
MRKT 140 # 9
Terms & definition
A name, term, symbol, design, or combination thereof that identifies a seller’s products and differentiates them from competitors’ products
The value of company and brand names
A consistent preference for one brand over all others.
The elements of a brand that cannot be spoken.
That part of a brand that can be spoken, including letters, words, and numbers
business product (industrial product)
A product used to manufacture other goods or services, to facilitate an organization’s operations, or to resell to other customers.
Placing two or ore brand names on a product or its package.
A product bought to satisfy an individual’s personal wants
A relatively inexpensive item that merits little shopping effort.
A written guarantee.
Marketing several different products under the same brand name.
A no-frills, no-brand-name, low-cost product that is simply identified by its product category
generic product name
Identifies a product by class or type and cannot be trademarked
A brand where at least 20 percent of the product is sold outside its home country or region.
An unwritten guarantee that the good or service is fit for the purpose for which it was sold
Using different brand names for different products
A type of package labeling designed to help consumers make proper product selections and lower their cognitive dissonance after the purchase.
The brand name of a manufacturer.
A type of package labeling that focuses on a promotional theme or logo and consumer information is secondary
The practice of modifying products so those that have already been sold become obsolete before they actually need replacement
A brand name owned by a wholesaler or a retailer
Everything, both favorable and unfavorable, that a person receives in an exchange.
A specific version of a product that can be designated as a distinct offering among an organization’s products.
A group of closely related product items.
product line depth
The number of product items in a product line.
product line extension
Adding additional products to an existing product line in order to compete more broadly in the industry.
All products that an organization sells.
product mix width
The number of product lines an organization offers.
Changing one or more of a product’s characteristics.
A trademark for a service.
A product that requires comparison shopping because it is usually more expensive than a convenience product and is found in fewer stores.
A particular item that consumers search extensively for and are very reluctant to accept substitutes.
The exclusive right to use a brand or part of a brand.
universal product codes (UPCs)
A series of thick and thin vertical lines (bar codes), readable by computerized optical scanners, that represent numbers used to track products.
A product unknown to the potential buyer or a known product that the buyer does not actively seek.
A confirmation of the quality or performance of a good or service.