Intro to business Chapter 13
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Intro to business Chapter 13
A small group of people who meet under the direction of a discussion leader to communicate their opinions about an organization, its products, or other given issues.
Developing products and promotions to please large groups of people.
The analysis of markets to determine opportunities and challenges and to find the information needed to make good decisions.
The process of learning as much as possible about customers and doing everything you can to satisfy them - or even exceed their expectations - with goods and services.
customer relationship management (CRM)
A three part business philosophy: (1) a customer orientation, (2) a service orientation, and (3) a profit orientation.
Marketing directed toward those groups (market segments) an organization decides it can serve profitably.
Developing a unique mix of goods and services for each individual customer.
one to one marketing
marketing strategy with the goal of keeping individual customers over time by offering them products that exactly meet their requirements.
Dividing the market using the groups values, attitudes, and interests.
Any physical good, service, or idea that satisfies a want or need plus anything that would enhance the product in the eye of the consumers, such as the brand.
The process of finding small but profitable market segments and designing or finding products for them.
The process of dividing the total market into groups whose members have similar charcteristics.
A word, letter, or group of words or letters that differentiates one sellers goods and services from those of competitors.
The process of testing products among potential users.
The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings taht have value for customers, clients, partners, and society at large.
Data that you gathered yourself (not from secondary sources).
The process of identifying the factors that can affect marketing success.
The ingredients that go into a marketing program: product, price, place, and promotion.
Dividing a market by cities, counties, states, or regions.
Dividing the market by usage.
All the techniques sellers use to inform people about and motivate them to buy their products or services.
Dividing the market by age, income, and education level.
Information that has already been compiled by others and published in journals and books or made available online.
Dividing the market by determing which benefits of the product to talk about.
All the individuals and organizations that want goods and services to use in producing other goods and services or to sell, rent, or supply goods to others.
business to business market (B2B)
All the individuals or households that want goods and services for personel consumption or use.