Intro to business Chapter 15

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Intro to business Chapter 15
2011-12-10 20:27:27
Chapter 15

Chapter 15
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  1. Organizations that assist in moving goods and services from producers to businesses and from businesses to consumers.
    marketing intermediaries
  2. The movement of goods within a warehouse to the factory floor, and from the factory floor to various work stations.
    materials handling
  3. Selling hoods and services to ultimate customers over the internet.
    electronic retailing
  4. Wholesalers that serve mostly smaller retailers eith a limited assortmnet of products.
    cash - and - carry wholesalers
  5. Distribution that sends products to only a prefered group of retailers in an area.
    selective distribution
  6. A whole set of marketing intermediaries, such as agents, brokers, wholesalers, and retailers, that join together to transport and store goods in their path (or channel) from producers to consumers.
    channel of distribution
  7. Adding value to products by having them where people want them.
    place utility
  8. Distribution that sends products to only one retail outlet in a given geographic area.
    exclusive distribution
  9. An organization that puts many small shipments together to create a single large shipment that can be transported cost - effectively to the final destination.
    freight forwarder
  10. Wholesalers that furnish racks or shelves full of merchandise to retailers, display products, and sell on consignment.
    rack jobbers
  11. A distribution system in which members are bound to cooperate through contractual agreements.
    contractual distribution system
  12. The marketing activity that involves planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements at a profit.
  13. The process of managing the movements of raw materials , parts, work in progress, finished goods, and related information through all the organizations involved in the supply chain; managing the return of such goods, if necessary; and recycling materals when appropriate.
    supply - chain management
  14. Wholesalers that solicit orders from retailers and other wholesalers and have the merchandise shipped directly from the producer to a buyer.
    drop shippers
  15. Adding value by providing fast friendly service during and after the sale and by teaching customers how to use products over time.
    service utility
  16. Adding value to products by opening two - way flows of information between marketing participants.
    information utility
  17. Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title to the goods.
    agents / brokers
  18. Selling to consumers in their homes or where they work.
    direct selling
  19. The sale of goods and services by telephone.
  20. The area of logistics that involves bringing goods back to the manufactureur because of defects or for recycling materials.
    reverse logistics
  21. Any activity that directly links manufactuers or intermediaries with the ultimate consumer.
    direct marketing
  22. A marketing intermediary that sells to other organizations.
  23. Independently owned firms that take title to the goods they handle
    merchant wholesalers
  24. Adding value to products by making them available when they're needed.
    time utility
  25. A distribution sustem in whic all of the organizations in the channel of distribution are owned by one firm.
    corporate distribution system
  26. In economics the want satisfying ability, or value, that organizations add to goods or services.
  27. The area of logistics that involves bringing raw materials, packaging, other goods and services, and information from suppliers to producers.
    inbound logistics
  28. The sequence of linked activites that most be performed by various organizations to move goods from the sources of raw materials to ultimate consumers.
    supply chain (value chain)
  29. An organization that sells to ultimate consumers.
  30. Distribution that purs products into as many retail outlets as possible.
    intensive distribution
  31. A distribution system in which producers manage all of the marketing functions at the retail level.
    administered distribution system
  32. The use of multiple modes of transportation to complete a single long distance movement of freight.
    intermodal shipping
  33. The area of logistics that involves managing the flows of finished products and infromation to business buyers and ultimate consumers.
    outbound logistics
  34. Doing whatever is necessary to transfer ownership from one party to another, indluding providing credit, delivery, installation, guarantees, and follow up service.
    possesion utility