Comm Final

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Author:
xryan27x
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123577
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Comm Final
Updated:
2011-12-14 00:33:16
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Com Final
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Com Final
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  1. A la care pricing
    • -pay only for channels you want
    • -2011: Congress and FCC are continually attempting to force cable companies to offter those
  2. IPTV
    Internet Protocol Television
    IPTV is relatively new, but growing quickly

    • AT&T-U-verse
    • Verizon- FiOs
  3. TVRO technology
    • -used low power microwave C band
    • - 3.7 -4.2 ghz
    • still around today, but outdated due to size and interference

    low power=high intrference
  4. DTH technology
    • -used medium power microwave Ku-band
    • -11.7 -12.2 Ghz
    • -LESS interference than in C-band


    Ultimately unsuccessful
  5. Rupert Murdoch
    -launched sky satellite television in the U.K

    • Later became BSkyB
    • -Murdochs news corp still has 39.1 percent controlling interest in BskyB

    • BskyB was a huge success
    • -first satellite company to offer low equipment and low service fees.
  6. DBS
    Direct Broadcast Satellite
    • -uses high power microwave ku-band
    • -12.2 to 12.7 Ghz
    • -Least interference-superior digital audio and video
    • -more space- more channels available
  7. 3 Satellite Types
    • 1. GEO- Geosynchronoys Earth Orbit
    • 2.MEO- Middle Earth Orbit
    • 3.LEO-Low Earth Orbit
  8. 3 Satellite types
    GEO
    MEO
    LEO
    • GEO- used by DBS provider
    • -good for satellite telephone
    • -good for 24hr non stop communication
    • -remaining stationary above one spot on the earth

    • MEO-Middle Earth Orbit
    • -travels at lower speed than earth travels faster than earth

    • LEO
    • -both used for GPS (Global positioning systems)


    • -multi-hoping
    • MEO and LEO ground receivers must hop from satellite to satellite to get constant signal
  9. 3 components of satellite
    • 1. Power
    • 2. Telemetry and Control
    • 3.Communications Chanel
  10. History of Pay TV
    • -1940s:
    • -Zenith introduced Phonevision
    • -sent movie over phone lines
    • -trial run in Chicago, never caught on

  11. HBO-1972
    • Later 1970s:
    • -HBO goes national
    • -Showtime and The Movie Channel introduced
  12. Other Pay TV Options
    • -Pay per view PPV
    • -Enhanced pay per view (EPPV)
    • -Video on demand (VOD)
    • -Subscription video on demand (SVOD)
    • -Internet based (VOD)
  13. Enhanced pay per view EPPV
    • -I movie offered on many channels
    • -has a staggered start time
  14. Nelson ratings are based on 3 technologies
    • 1. "TV set top meters"- record what channels have been
    • 2. "people meters"- record each persons viewing
    • 3. Main Source: self report viewer diaries
  15. TV advertising Future
    its likely in the that fuure subscribers will not be able to fast foward through all ads
  16. Interactive TV advertising
    • -1. On Demand ads
    • -2. Hypertargeted ads
    • -3. Opt in ads
    • -4. vertical/horizontal ads
    • -5. Embedded ads
    • -6. Sponsored content
  17. 5G Systems
    -the move from 8-16 bit technology

    • -1989 NEC Turbographics 16
    • 16 bit graphics card but CPU 8 bit

    • -1989
    • sega genesis
    • 16 bit CPU and it handled those 16 bit per operation at faster speeds

    • -1991
    • super nintendo
  18. What makes a next gen
    • -graphics
    • eg. high processor speeds and 1080 P

    • -audio
    • eg. Dolby 5.1 surround sound

    • -online gameplay options
    • eg. play with dozens of other people

    • -improved cotroller design
    • eg. wii-remote
    • eg. the potential 8th generation wii u

    • basicaly that leads to increase immersion
    • more realisim=more immersion
  19. Physical VR Immersion
    • computer output devices
    • eg. images from a head mount display

    • computer input devices
    • eg. body movement/body suit
  20. Real World Applications for VR
    • army fire arm training
    • flight simulation
    • medical surgery
    • augmented reality
    • eg. super imposed digital images of real life video
    • -invisible train
  21. Media Ecology
    medium is the message
  22. Agenda Setting Theory
    • -the news sets public agenda
    • -the media does not reflect reality they shape it
    • eg. the chili miners
  23. 5 types of Media Effects
    • 1. Cognitive
    • 2.Emotional
    • 3.Physiological
    • 4.Attittudinal
    • 5. Behavioral
  24. Umbrella Perspective
    • social system- consists of politcal, economic, and other interest groups
    • Organizational Infrastructure- orginzations that produce and distribute comm tech

    • hardware
    • software
    • individual user

    • all four levels are influenced by factors that
    • a-enable or limit what a technology can do
    • b-motivate or inhibit consumers to buy tech
  25. Examples of Umbrella Perspective
    • FM Radio
    • -Edwin Armstrongs hardware enabled FM radio to broadcast with less static
    • -RCA organization motivated existing AM stations to buy RCAs FM technology instead of Armstrong


    • OLED TV
    • -this hardware enables thinner TVs
    • -high price inhibits consumer purchase

    • Satellite TV
    • -1988 Congress( part of the social system) passed an act that limited DBS competiveness by not allowing DBS to offer local broadcast channels.

    • Video Games
    • -32 + bit processors enabled realistic (and sometimes violent) 3D graphics
    • -parental interest groups tried to inhibit purchase

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