- Lifestyle - an example where necessities change in clothing design.
- 1. studnets of all ages once dressed more formally (dress codes in effext but the trend has moved towards wearing fashionable clothing (standard dress).
- an effort to change this notion (uniform) in order to eliminate clothing competition is being supported by legislation.
2. Casual dressing - part of every age groups lifestyle, with emphasis on relaxation and physical fitness. Dress-down Friday's made casual attire appropriate for even the board room.
3. Change of status in women - women are now major breadwinners in the Family, earning their own money and increased spending on discretionary purchases. Career Dress for women is found to be a lucrative market.
Businesses are very concerned with the amount of discretionary income people have. the industry envourages people to spend their "extra" money on appearl. those in the fashion industry are best served when they address the social changes in society and market merchandise that best suits these changes.