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The chosen competitive strategic objectives of the firm.
The actual competitive strengths of the firm relative to its competition. To be sustainable, a _____________ must not only be unique, it must be difficult to imitate or copy. (Example: Southwest and Delta-Song)
Distinctive Competencies/Competitive Capabilities
Those characteristics of the product/service that makes your customers prefer you over your competitors.
Those characteristics of the product/service required for you to begin to compete.
The two types of supply chain strategies:
- 1. Imitative products
- 2. Innovative Products
Efficient, low-cost supply chain (supply chain strategy)
Flexible, fast supply chain (supply chain strategies)
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