Chapter 10 vocab (media)
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means of communication that reach the public, including newspapers and magazines, radio, tv, films, recordings, books, and electronic comm
media that emphasizes the news -__-
the process by which individuals screen out messages that do not conform to their own biases
the process by which individuals perceive what they want in media messages
a close contest; by extension, any contest in which the focus is on who is ahead and by how much rather than on substantive differences btwn the candidates
the fourth branch/estate
what stories to consider newsworthy and how much prominence and space to give them
- "helping" or "forcing" people to see things in a certain light
- ex. "pro choice"
giving info then measuring reactions to make strategy
try to influence/alter opinion under guise of poll
laws requiring federal agencies to open meeting to the press and public
independent from political parties (20th century)
campaign professionals who provide candidates with advice and services on media relations, advertising strategy, and opinion polling
small sample groups of ppl who are asked questions about candidates and issues in a discussion setting
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