Chapter 10 vocab (media)

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  1. mass media
    means of communication that reach the public, including newspapers and magazines, radio, tv, films, recordings, books, and electronic comm
  2. news media
    media that emphasizes the news -__-
  3. selective exposure
    the process by which individuals screen out messages that do not conform to their own biases
  4. selective preception
    the process by which individuals perceive what they want in media messages
  5. horse race
    a close contest; by extension, any contest in which the focus is on who is ahead and by how much rather than on substantive differences btwn the candidates
  6. the fourth branch/estate
  7. agenda setting
    what stories to consider newsworthy and how much prominence and space to give them
  8. issue framing
    • "helping" or "forcing" people to see things in a certain light
    • ex. "pro choice"
  9. image making
    giving info then measuring reactions to make strategy
  10. push polling
    try to influence/alter opinion under guise of poll
  11. sunshine laws
    laws requiring federal agencies to open meeting to the press and public
  12. objective journalism
    independent from political parties (20th century)
  13. media consultants
    campaign professionals who provide candidates with advice and services on media relations, advertising strategy, and opinion polling
  14. focus groups
    small sample groups of ppl who are asked questions about candidates and issues in a discussion setting
  15. civic journalism
    issues-centered focus
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Chapter 10 vocab (media)

media terms
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