The flashcards below were created by user
basav21
on FreezingBlue Flashcards.
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mass media
means of communication that reach the public, including newspapers and magazines, radio, tv, films, recordings, books, and electronic comm
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news media
media that emphasizes the news -__-
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selective exposure
the process by which individuals screen out messages that do not conform to their own biases
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selective preception
the process by which individuals perceive what they want in media messages
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horse race
a close contest; by extension, any contest in which the focus is on who is ahead and by how much rather than on substantive differences btwn the candidates
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the fourth branch/estate
media
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agenda setting
what stories to consider newsworthy and how much prominence and space to give them
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issue framing
- "helping" or "forcing" people to see things in a certain light
- ex. "pro choice"
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image making
giving info then measuring reactions to make strategy
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push polling
try to influence/alter opinion under guise of poll
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sunshine laws
laws requiring federal agencies to open meeting to the press and public
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objective journalism
independent from political parties (20th century)
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media consultants
campaign professionals who provide candidates with advice and services on media relations, advertising strategy, and opinion polling
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focus groups
small sample groups of ppl who are asked questions about candidates and issues in a discussion setting
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civic journalism
issues-centered focus
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