Organizational Behaviour - Ch 3
Card Set Information
Organizational Behaviour - Ch 3
Quiz - Ch 3
a relatively permanent change in behaviour that is caused by experience.
The process of acquiring information and storing overtime so that it will be available when needed.
Behavioural Learning Theories
It assumes that learning takes place as the result of responses to external events.
It occurs when a stimulus that elicits a response is paired with another stimulus that initially does not elicit a response on its own.
Unconditioned Stimulus (UCS)
Natural capable of causing the response. (powder)
What the bell becomes over time - it did not initially caused salivation , but the dogs learned to associate the bell with meat powder and began to salivate at the sound of the bell only.
Conditioned response (CR)
The drooling caused by a sound now linked to feeding time.
It refers to the tendency os stimuli similar to a CS to evoke similar conditioned responses.
Strategy that hides a product's true origin
It occurs when a stimulus similar to a CS is not followed by UCS.
Brand has a strong positive associations in a consumer;s memory and commands a lot of loyalty as a results.
Consumers can become so used to hearing and seeing a marketing stimulus thay they no longer pay attention to it.
it occurs as the individual learns to perform behaviours thay produce positive outcome and to avoid those that yield negative outcome.
Desired behaviour may be learned over a period of time, as intermediate actions are rewarded in the process.
Form of a reward, the response is strengthened and appropriate behaviour is learned.
It also strengthens responses so that appropriate behaviour is learned (perfume example)
IT occurs when a reponse is followed by unplesant events.
Popular technique that reinforces behavour of regular purchasers by giving them prizes with values thay increase along with the amount purchased.
It stresses the importance of internal mental processes.
It occurs when people watch the actions of others and nite the reinforcement they receive for their behaviours
Attention --> Retention --> Production Processes -> Motivation --> Observational Learning
information is entered in a way the system will recognize.
This knowledge is integrated with what is already in memory and "warehoused" until needed.
The mind accesses the desired information.
External Inputs - Encoding - Storage - Retrieval
permits sotrage of the information we receive from oour senses. This storage is very temporary - less than 1 second
Short term memory
It stores information for a limited period of time. Less than 20 seconds
The information is stored by combining small pieces into larger ones
System that allows us to reti informatio for a long period of time.
Used for information to enter into long term memory from short term memory
Activation models of memory
The more effort it takes to process information, the more likely is that information will be placed in long tem memory
Complex spider webs filled with perces of data
It allows consumers to shift back and forth between levels of meaning.
Cognitive framework that is developed through experience
Sequence of procedures that is expected by an individual
State - Dependent Retrieval
People are better able to access information if their internal state is the same at the time of recall as it was when the information was leaned.
It refers to its prominence or level of activation in memory.
This effect explains why unusual advertising or distinctive packaging tends to facilitate brand recall.
We recall mixed emotions (those with positive and negative comeponents)differently than ... (those that are either wholly positive or wholly negative).
As additional information is learned, it displaces earlier information.
has been described as a bittersweet emotion, where the past is viewed with both sadness and longing.
Is am updated version of a brand from a prior historical period.
Results obtained from a measuring instrument are not necessarily caused by what is being measdured, but rather to something else about the instrument or the respondent.