Consumer Behaviour - Ch 4

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tvanc
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131199
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Consumer Behaviour - Ch 4
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2012-01-28 15:21:18
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Quiz - Ch 4
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  1. Motivation
    Process that causes people to behave as they do. An internal states that activates goal-oriented goals.
  2. Values
    The extent to which people share a belief system shaped by individual, social , and cultural forces.
  3. Goal
    The desired end state is the consumer's ....
  4. Drive
    Degree of arousal
  5. Homeostasis
    This state activates goal-oriented behaviour that attemps to reduce or eliminate this unplesant state and return to a balanced one, called homeostasis
  6. Expectancy Theory
    it suggests that behavior is largely pulled by expectations of achieving desirable outcomes
  7. Needs
    particular form of consumption used to satisfy a need
  8. Theory of Cognitive dissonance
    is based on the premise that people have a need for order and consistence in their lives and that a state of tension is created when beliefs or behaviours conflict with one another.
  9. Level of Needs in the Maslow Hierarchy
    • Self-actualization
    • Ego needs
    • belongingness
    • safety
    • physiological
  10. Involvement
    A person's perceived relevance of the object based on their iinherent needs, values and interests
  11. Inertia
    Consumption at the low end of involvement
  12. Flow state
    When consumers are truly involved with a produtct, an ad, or a website they enter
  13. Cult products
    command fierce consumer loyalty. devotion, and maybe even worship by consumers who are very highly involved with a brand
  14. Mass customation
    Customization and personalization of products and services for individual consumers at a mass production price.
  15. Marketing Performance
    turn public places into advertising stages when they stages events to promote a brand.
  16. Interactive Mobile Marketing
    Consumers participate in real time promotional compaigns via their cellphones, usually by text messaging entries to on air tv contests.
  17. Value System
    What set cultures apart is the relative importance, or ranking, of these universal values. This set of ranking constitutes a culture's...
  18. Enculturation
    The process of learning the beliefs and behaviours endorsed by one's own culture
  19. Acculturation
    Process of learning the value system and behaviours of another culture
  20. Terminal values
    it applies to many cultures
  21. Instrumental Values
    Comprise actions needed to achieve these terminal goals.
  22. Laddering
    Through a technique called laddering consumers' associations between specific attributes and general consequences are incovered.
  23. Voluntary Simplifiers
    People who believe once basic material needs are met additional income does not add to hapiness.
  24. Conscientious Consumerism
    Consumer's focus on health is merging with a growing interest in global health
  25. LOHAS
    Lifestyles of health and sustainability
  26. Carbon Footprint
    The impact human activities have on the environment in therms of the amount of greenhouse gases they produce
  27. Materialist
    It refers to the importance people attract to worldly possessions.

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