Graphic Communication Colour Theory

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Author:
Anonymous
ID:
134041
Filename:
Graphic Communication Colour Theory
Updated:
2012-02-09 12:31:10
Tags:
Graph Comm
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Description:
Colour Theory
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  1. What are the three primary colours?
    yellow,red,blue
  2. What are the three secondary colours?
    green,orange,violet
  3. What's a tertiary colours?
    Tertiary colours are when a primary colour and a secondary colour are mixed with equal quantity.
  4. How is a harmony of colours created?
    A harmony of colour is created when colours close to each other on the colour wheel are used together.
  5. When does a contrast of colours occurs?
    A contrast of colours occurs when colours far apart on the colour wheel are used together.
  6. What is an advancing colour and how would they appear to be?
    An advancing colour is a warm colour and it would appear to be closer.
  7. What is a receding colour and how would they appear to be?
    A receding colour is a cool colour and it would appear to be closer.
  8. What is the term tone?
    The term tone is somethign used to describe how strong or weak a colour is.
  9. How do you make a tint and what impression does it give off?
    You add white to a colour and gives an impression of softness.
  10. How do you make a shade and what does it make objects appear?
    You add black or grey to a colour and makes objects apper heavy.
  11. What is the function of colours in communication?
    • Colour is widely used in communications:
    • * as a symbol e.g. in flags
    • * to give instructions e.g. in traffic lights
    • * to show group identity e.g. in team colours
    • * to organise and identify e.g. in colour-coding
    • * to promote businesses e.g. in company logo and coporate colours
    • *to promote sales e.g. in packages
  12. What moods does the colour red give off?
    Warm, exciting, virant, passionate, dangerous, revolutionary, active, aggressive, courageous, festive
  13. What mood does the colour blue give off?
    Cool, elegant, sophistcated, heavenly, formal, classy.
  14. What mood does the colour yellow give off?
    Warm, happy, sunny, lively, cheerful, glowing, sparkling, bright - most easily seen
  15. what mood does the colour green give off?
    Cool, restful, natural, calm, soothing, fresh, quiet, informal.
  16. What mood does the colour orange give off?
    Warm, happy, sunny, sheerful, appetising - full of flavour and energy.
  17. What mood does the colour purple give off?
    Rich, pompous, regal.
  18. What mood does the colour violet give off?
    Cool, peaceful, solitary.
  19. What does the colour Neutral give off?
    • Greys: natural, retful, calm, elegant, dignified, comfotable.
    • Browns: natural, earthy, safe, reliable, good.
  20. What mood does the colours black and white give off?
    Dramatic, elegant, stylish, sophisticated, pure, opposing, contrasting.

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