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the attitude a person holds towards him or herself
it refers to the positivity of your attitude towards yourself
It's the person's conception of how he or she would like to be
The more realistic appraisal of the qualities we do and dont have.
where we work hard to manager what others think of us
cyber space; avatar.
It stresses that relationship with other people play a large
part in forming the self
This process of imaginating the reaction of others towards
us is known as...
Public Self Consciousness
are more interested in clothes and tend to be heavier user of cosmetics
Symbolic Self-completion theory
it predicts hta people who have an incomplete self-definition tend to complete this identity by acquiring and displaying symbols associated with it
Self-image congruence models
it preditcs that products will be chosen when their attributes match some aspects of the self
Those external objects that we consider a part of uscomprise the the...
Consumers define themselves by referring to 4 levels of extended self
Individual level, Family Level, Community Level and Group level
it stresses self-assertion and mastery
women oriented; such as affiliation and the fostering of hormonious relations.
characteristics that are sterotypically with one gender or the other.
it refers to the possession of both masculine and feminine traits
traditionally sex-typedadapted to the opposite gender
Contemporary Young Mainstream Female Achievers
intentify different roles these women play in different contexts.
A stright urban male who exhibits strong interest and knowledge regarding products such as fashion, home design gourmet cooking and personal design that run counter to the traditional male sex role.
juts like metro
it refers to a consumer;s subjective evaluation of his and her physical self
It refers to the emotional significance of some object or idea to a person, and some parts of the body are more central to self concept than others
Ideal of Beauty
is a particular model, or exemplar, of apperance
Chapter 5 (11)