Consumer Begaviour - Chapter 6

a person's unique psychological makeup, which consistenly influences the way the person responds to his or her environment

patterns of consumption reflecting a person's choices of how he or she spends time and money

is entirely orineted towards immediate graticfication

behaviour is guided by the primary desire to maximize pleasure and avoid pain

is the counterweight to the id (person's concience)

is the system mediates between the ID and super EGo

heavy emphasis on unconscious motives.

These shared memories create......., or universally shared ideasand behaviour patterns.

identifiable characteristics that define a person

having an individualist orientation

having a group orientation

it's the set of traits people attribute to a product as if it were a person

it feres to the extent to which consumers hold strong, favorable , and unique associations with a brand in memory.

whereby inanimate objectives are given qualities that make them somehow alive

it refers to a pattern of consumption reflecting a person's choices of he or she spends time and money.

other products will become more attractive when associated with others

it occurs when the symbolic meaning of different products are related to each other.

which envolves the use of phycological, sociological and anthropological factors

Activities, interests and opinions

20 percent of a product's users account for 80 % of the volume of produict sold.

it divides people into eight groups, according to both psychological characteristics and resources

it refers to analytical techniques that combine data on consumer expenditures and other socioeconomic factors with geo ingo

is a pattern of food and bevarage comsumption that reflectsz the values of a social group

the lattest and hottest extension of lifestyle marketing is....where e-commerce marketers serve up custyomized ads on websites or cable tvs channels.