The flashcards below were created by user
tvanc
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Personality
a person's unique psychological makeup, which consistenly influences the way the person responds to his or her environment
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Lifestyle
patterns of consumption reflecting a person's choices of how he or she spends time and money
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ID
is entirely orineted towards immediate graticfication
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Pleasure Principle
behaviour is guided by the primary desire to maximize pleasure and avoid pain
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Superego
is the counterweight to the id (person's concience)
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Ego
is the system mediates between the ID and super EGo
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motivational Research
heavy emphasis on unconscious motives.
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Archetypes
These shared memories create......., or universally shared ideasand behaviour patterns.
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Traits
identifiable characteristics that define a person
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Idiocentricts
having an individualist orientation
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allocentricts
having a group orientation
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Brand personality
it's the set of traits people attribute to a product as if it were a person
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Brand equity
it feres to the extent to which consumers hold strong, favorable , and unique associations with a brand in memory.
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Animism
whereby inanimate objectives are given qualities that make them somehow alive
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Lifestyle
it refers to a pattern of consumption reflecting a person's choices of he or she spends time and money.
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Co-branding strategies
other products will become more attractive when associated with others
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Product complementary
it occurs when the symbolic meaning of different products are related to each other.
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Psychographics
which envolves the use of phycological, sociological and anthropological factors
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AIOs
Activities, interests and opinions
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20/80 rule
20 percent of a product's users account for 80 % of the volume of produict sold.
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VALS (values and Lifestyle)
it divides people into eight groups, according to both psychological characteristics and resources
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Geodemography
it refers to analytical techniques that combine data on consumer expenditures and other socioeconomic factors with geo ingo
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Food culture
is a pattern of food and bevarage comsumption that reflectsz the values of a social group
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Behavioural Targeting
the lattest and hottest extension of lifestyle marketing is....where e-commerce marketers serve up custyomized ads on websites or cable tvs channels.
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