MKT351 C1TQ

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Anonymous
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135379
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MKT351 C1TQ
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2012-02-14 22:25:02
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MKT351 C1TQ
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MKT351 C1TQ
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  1. Production orientation focuses on:
    A.consumer needs.
    B.production costs.
    C.sales techniques.
    D.internal capabilities.
    D.internal capabilities.
    (this multiple choice question has been scrambled)
  2. Adopting a market oriented approach requires information about:a.
    a firm's capabilities.
    b.effective sales techniques.
    c.customers and competitors.
    c.customers and competitors.
  3. Various companies' attempts to "go green" reflect a ________ orientation.
    A.marketing
    B.social marketing
    C.sales
    D.production
    B.social marketing
    (this multiple choice question has been scrambled)
  4. The internal capabilities of a firm include all of the following EXCEPT:
    A.its consumers.
    B.its talents.
    C.its products.
    D.its manufacturing processes.
    A.its consumers.
    (this multiple choice question has been scrambled)
  5. Which of these issues would NOT be a major concern to the societal marketing orientation?
    A.child labor
    B.maximizing market share
    C.fossil fuel emissions
    D.diversity
    B.maximizing market share
    (this multiple choice question has been scrambled)
  6. Firms can provide customer value by:
    A.offering products that perform.
    B.lowering prices.
    C.raising prices.
    D.raising quality.
    A.offering products that perform.
    (this multiple choice question has been scrambled)
  7. A sales-oriented organization targets its products to:
    A.men only.
    B.the rich.
    C.everybody.
    D.women only.
    C.everybody.
    (this multiple choice question has been scrambled)
  8. Organizations that exist to achieve goals, rather than profits, are called:
    A.cooperatives.
    B.non-governmental organizations.
    C.charities.
    D.nonprofit organizations.
    D.nonprofit organizations.
    (this multiple choice question has been scrambled)
  9. For an exchange to occur between two people, there must be:
    A.a regulatory body overseeing the exchange.
    B.the freedom for each party to accept or reject the offer.
    C.money involved.
    D.an equal amount of goods.
    B.the freedom for each party to accept or reject the offer.
    (this multiple choice question has been scrambled)
  10. The use of aggressive sales techniques is a feature of the ________ orientation.
    A.sales
    B.production
    C.societal market
    D.market
    A.sales
    (this multiple choice question has been scrambled)
  11. Which marketing management philosophy requires a thorough understanding of what competitors are doing?
    A.production
    B.market
    C.sales
    D.societal market
    B.market
    (this multiple choice question has been scrambled)
  12. An effective way to increase business with existing customers and to retain current customers is to:
    A.reduce prices.
    B.build relationships.
    C.offer a wide range of products.
    D.increase advertising.
    B.build relationships.
    (this multiple choice question has been scrambled)
  13. Which of the following is necessary for a relationship marketing strategy?
    A.prices lower than competitors
    B.customer-oriented personnel
    C.technological innovations
    D.skilled engineers
    B.customer-oriented personnel
    (this multiple choice question has been scrambled)
  14. ________ is when employees are allowed to solve customer problems on the spot.
    A.Training
    B.Motivation
    C.Empowerment
    D.Affirmation
    C.Empowerment
    (this multiple choice question has been scrambled)
  15. The market-oriented approach assumes that a sale depends on the:
    A.market share.
    B.sales force.
    C.consumer appeal.
    D.customer's decision to purchase.
    D.customer's decision to purchase.
    (this multiple choice question has been scrambled)

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