MKT351 C4TQ

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  1. The group that is most likely to buy a certain good or service is a(n):
    A.ideal market.
    B.market segment.
    C.target segment.
    D.target market.
    D.target market.
    (this multiple choice question has been scrambled)
  2. Which of the following is a reason that a marketing campaign needs to change over time?
    A.consumers switch careers
    B.All of these choices
    C.consumers have children
    D.consumers make more money
    B.All of these choices
    (this multiple choice question has been scrambled)
  3. External marketing environment scanning involves all of the following EXCEPT:
    A.analysis of carbon dioxide emissions.
    B.analysis of competitors' pricing.
    C.analysis of competitors' products.
    D.analysis of demographic changes.
    A.analysis of carbon dioxide emissions.
    (this multiple choice question has been scrambled)
  4. A person's values are formed through:
    A.interaction with others.
    B.heredity.
    C.personal reflection.
    D.cultural adaptation.
    A.interaction with others.
    (this multiple choice question has been scrambled)
  5. A firm that engages in environmental management attempts to change:
    A.legal regulations.
    B.performance appraisal methods.
    C.range of products.
    D.methods of research and development.
    A.legal regulations.
    (this multiple choice question has been scrambled)
  6. The study of ________ examines, for example, the percentage of single parent homes or the percentage of bilingual individuals.
    A.anthropology
    B.demography
    C.ethnic studies
    D.gender studies
    B.demography
    (this multiple choice question has been scrambled)
  7. A demographic study of a market might include all of the following EXCEPT:
    A.TV-watching habits.
    B.political and religious views.
    C.handwriting analysis.
    D.household income.
    C.handwriting analysis.
    (this multiple choice question has been scrambled)
  8. A marketing campaign aimed at ________ should emphasize diverse ethnic groups and stress environmental benefits.
    A.teens
    B.Generation Y
    C.Generation X
    D.baby boomers
    B.Generation Y
    (this multiple choice question has been scrambled)
  9. A marketing campaign aimed at ________ should not depend heavily upon online banner advertising.
    A.baby boomers
    B.Generation Y
    C.Generation X
    D.teens
    D.teens
    (this multiple choice question has been scrambled)
  10. The primary determinant of a person's earning potential is:
    A.inheritance.
    B.education.
    C.location.
    D.emotional intelligence.
    B.education.
    (this multiple choice question has been scrambled)
  11. ________ is equal to income minus the cost of living.
    A.Spending power
    B.Income power
    C.Purchasing power
    D.Consumer power
    C.Purchasing power
    (this multiple choice question has been scrambled)
  12. Which of the following is more likely to do well in a recession?
    A.home builders
    B.Kate Spade boutiques
    C.Whole Foods organic grocery store
    D.Wal-Mart
    D.Wal-Mart
    (this multiple choice question has been scrambled)
  13. ________ research aims to create innovative products.
    A.Applied
    B.Basic
    C.Scientific
    D.Product
    A.Applied
    (this multiple choice question has been scrambled)
  14. The ________ Act requires firms to sell the same product for the same price to different consumers.
    A.Hart Scott Rodino
    B.Robinson-Patman
    C.Sherman
    D.Gramm-Leach-Bliley
    B.Robinson-Patman
    (this multiple choice question has been scrambled)
  15. The Federal Trade Commission is empowered to do all of the following EXCEPT:
    A.establish safety standards on products.
    B.promote competition.
    C.approve or deny the merger of two companies.
    D.inform consumers, businesses, and policy makers about competition issues.
    A.establish safety standards on products.
    (this multiple choice question has been scrambled)
Author
ID
135408
Card Set
MKT351 C4TQ
Description
The Marketing Environment
Updated
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