MKT351 C5TQ

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  1. Which of the following is a key element to a global vision?a.analyzing domestic competitors
    b.understanding US consumer habits
    c.setting a high profit margin
    d.being aware of threats from foreign competitors
    d.being aware of threats from foreign competitors
  2. Many people fear trade and globalization because:
    A.it lowers the price of goods and services.
    B.the threat of outsourcing leads to lower wages.
    C.imports lead to the loss of American jobs.
    D.All of these choices
    D.All of these choices
    (this multiple choice question has been scrambled)
  3. One of the principal benefits of job outsourcing to firms is:
    A.improved customer service.
    B.increased diversity.
    C.wide range of products.
    D.cost savings.
    D.cost savings.
    (this multiple choice question has been scrambled)
  4. A company that provides goods or services in many different countries is known as a(n):
    A.conglomerate.
    B.corporation.
    C.international firm.
    D.multinational corporation.
    D.multinational corporation.
    (this multiple choice question has been scrambled)
  5. A ________ technology does not substantially increase employment.
    A.capital investment
    B.low-skill
    C.capital intensive
    D.labor intensive
    C.capital intensive
    (this multiple choice question has been scrambled)
  6. The ________ viewpoint assumes that consumers in different countries will want similar products and respond similarly to the same marketing campaign.
    A.trans-global campaign
    B.globalization
    C.global consumer
    D.global marketing standardization
    D.global marketing standardization
    (this multiple choice question has been scrambled)
  7. McDonald's rejects the global market standardization perspective by:
    A.using local suppliers.
    B.offering different products to suit local tastes.
    C.hiring local executives whenever possible.
    D.charging higher prices in certain markets.
    B.offering different products to suit local tastes.
    (this multiple choice question has been scrambled)
  8. Which of the following is NOT an external environmental factor influencing global markets?
    A.political structure
    B.culture
    C.technological development
    D.hiring policies
    D.hiring policies
    (this multiple choice question has been scrambled)
  9. The U.S. government limits the number of refrigerators that can be imported from Japan to 100,000 per year. This is an example of:
    A.tariffs.
    B.duties.
    C.market grouping.
    D.quotas.
    D.quotas.
    (this multiple choice question has been scrambled)
  10. In 2006, a number of countries banned the importation of British beef in reaction to several cases of Mad Cow Disease. This is an example of a(n):
    A.exchange control.
    B.tariff.
    C.boycott.
    D.quota.
    C.boycott.
    (this multiple choice question has been scrambled)
  11. The primary benefit of NAFTA to the United States is:
    A.increased exports.
    B.creation of jobs in the U.S.
    C.increased investment in the U.S.
    D.cheaper imports.
    D.cheaper imports.
    (this multiple choice question has been scrambled)
  12. ________ is the largest economy in the world.
    A.China
    B.The European Union
    C.Japan
    D.The United States
    B.The European Union
    (this multiple choice question has been scrambled)
  13. Which of the following are important demographic factors to consider?
    A.All of these choices
    B.age
    C.education
    D.location (urban or rural)
    A.All of these choices
    (this multiple choice question has been scrambled)
  14. A coffee company from the U.S. joins with a Dutch retailer to create a new chain of cafes in Europe. This is an example of:
    A.direct foreign investment.
    B.joint venture.
    C.exporting.
    D.licensing.
    B.joint venture.
    (this multiple choice question has been scrambled)
  15. If Ford sold cars in China for $4000 less than what they charged in the U.S., they would be engaging in:
    A.countertrade.
    B.dumping.
    C.import quotas.
    D.price fixing.
    B.dumping.
    (this multiple choice question has been scrambled)
Author
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135423
Card Set
MKT351 C5TQ
Description
Developing a Global Vision
Updated
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