Chapter 11 Public Opinion

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  1. public opinion
    the collective attitudes of beliefs of individuals on one or more issues
  2. public opinion polls
    scientific efforts to estimate what an entire group thinks about an issue by asking a smaller sample of the group for its opinion
  3. political socialization
    the process by which we learn our political orientations and allegiances
  4. spiral of silence
    the process by whcih a majority opinin becomes exaggerated because minorities do not feel comfortable speaking out in opposition
  5. political generations
    groups of citizens whose political views have been shaped by the common events of their youth
  6. gender gap
    the tendency of men and women to differe in their political views on some issues
  7. marriage gap
    the tendency for married people to hold political opinions that differ from those of people who have never married
  8. sample
    the portion of the population that is selected to participate in a poll
  9. sample bias
    the effect of having a sample that does not represent all segments of the population
  10. straw polls
    polls that attempt to determine who is ahead in a political race
  11. sampling error
    a number that indicates within what range the results of a poll are accurate
  12. random samples
    sample chosen in such a way that any member of the population being polled has an equal chance of being selected
  13. weighting
    adjustments to surveys during analysis so that selected demographic groups reflect their values in the population, usually as measured by the census
  14. benchmark poll
    initial poll on a candidate and issues on which campaign strategy is based and against in which later polls are compared
  15. tracking polls
    ongoing series of surveys that follow changes in public opinion over time
  16. exit polls
    election-related questions asked of voters right after they vote
  17. push polls
    polls that ask for reactions to hypothetical, often false, information in order to manipulate public opinion
  18. rational ignorance
    the state of being uninformed about politics because of the cost in time and energy
  19. on-line processing
    the ability to receive and evaluate information as events happen, allowing us to remember our evaluation even if we have forgotten the specific events that cause it
  20. two-step flow of information
    the process by which citizens take their political cues from more well-infoormed opinion leaders
  21. opinion leaders
    people who know more about certain topics than we do and whose advice we trust, seek out, and follow
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Chapter 11 Public Opinion
2012-02-17 01:26:34
chapter 11 public opinion keeping republic

chapter 11 vocab
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