TC 401 Exam
Card Set Information
TC 401 Exam
Exam 1: TC 401
-customer ratings & reviews
-sharing & repruposing content
Stop Online Privacy Act
Protected IP Act
- to make it harder for sites to sell or distribute pirated copyrighted material .
Computer Mediated Communication (CMC)
any communicative transaction that occurs through the use of two or more networked computers===text messaging
Characteristics of CMC
Social Presence Theory
Focus on video conferencing
Classified media according to how (important) communication partners are to each other.
Media Richness Theory
How much info a communication medium can successfully transfer.
Different types of media should be used for different communication task.
-2 way radio
-Written, Addressed Document
-Un addressed Documents
Media Richness Theory "optimal match"
1) # of cue systems available
2) availability of immediate feedback
3) possibility of message personalization
4) Style of language
Social Information Processing Theory
CMC has to take the place of F2F in certain cases.
Social Identity/ Deindividuation Theory
-examines effect of CMC on groups
-attend to cues about group affiliation & use the basis for relating & forming
-online relationships can be more socially desirable than we tend to experience in parallel F2F
-Focuses on sender, receiver, channel & feedback effects
Online Disinhibition Effect
-tendency for ppl to act differently online.
1) Dissociative anonmity
4) Solipsitic Introjection
5) Dissociative Imagination
6) Minimization of authority
Identity is expressed through symbolic markers
: clothes, hair, body modifications
: myspace profile, emails, choice of usernames
Online Environment Affects Identity
: we conceive identiity based on imput from others
- Different environments can cause various aspectes of our identity to become more salient.
MUDs: Multi User Dungeon
-gives ppl the chance to express multiple & often unexplored
aspects of the self.
Warranting value how safe a piece of information is from manipulation info from others is valued higher than info from. i.e. letters of rec
3rd Place Communities
-conversation is main activity
-accessibility & accommadtion
-mood is playful
Charateristics of Online Community
-no time or space boundaries
-honest & open communication
-no time/ space boundaries
-interdependence / mutual support
Life Cycle of Online Member
Approaches : Utopian/ Distopian
-escaping real world problems non-authentic
: Large, weak networks
: Strong Ties
8 Components of Flow
1) Challenging activity that requires skill
2) Action & Awareness coming together
3) Clear goals
4) Direct, immediate feedback
5) Concentration of task at hand
6) Sense of control
7) Loss of self-consciousness
8) Altere sense of time
-Professional gaming (e sports)
-Game addiction facilities
Ppl conform to the expected behaviors of the avatar.
Motivations for Play
-seek interaction w/ existing friends
-friends request them to play
SNG use on Social Relationships
Find new people & becoming Facebook friends (common interest)
Keeping connected w/ existing acquaintances ( low communication cost)
Sum of behaviors individuals engage into either control or manipulate oberver attributes of them
totals actual & perceived benefits dervived from interaction w/ your social network
Uncertainity Reduction Theory
when ppl meet, they try to reduce uncertainity about other person through disclosures
Social Penetration Theory
relational intimacy increases as partners share more intimate information w/ each other
Stage Models of Relational Development
5 Dimensions of Relationship Maintenance Behaviors
4) Sharing Task
Role of Web 2.0 Technologies- 4 Important Attributes
2) Messages Can be widely disseminated
3) Systems fost participation, feedback & interactivity
4) Systems can be embed multimedia sources from other sites
Factors influencing online-self presentation
Reduced Cues Environment
Shared Contextual Expectant
Factors Influencing Online-Self Presentations: Reduced Cues
-having to " tell" what you might rather show
-ambiguity introduced by the telling process
Factors Influencing Online-Self Presentation: Asynchronicity
-users have more time to contemplate their messages & more cognitive resources to do so.
Profiles As Promise
The profile constitutes a promise made to an imagined audience that future F2F interaction will take place with someone who does not differ fundamentally from the person represented by the profile.
individuals self-image differs from others perceptions of that person.
intentional control of information in a technology mediated message to create a false belief in the receiver of the message : text & images
Identity Based Deception
falsly portraying oneself or an organization.
content of messages are deceptive.
Deceptive Tatics: Masking
Removing Critical info
Deceptive Tatics: Dazzling
obscuring critical info
Deceptive Tatics: Decoying
Deceptive Tatics: : Mimicking
assuming anothers identity
Deceptive Tactics: Inventing
making up information
Deceptive Tactics: Relabling
describing transaction to intentionally mislead.
Deceptive Tactics: Double Play
convincing victime s/he is the deciver
-use more words
-make typological errors
CMC Characteristics that decrease deception
-Persistance of info
-Anticipation of future offline interaction
CMC that affects Deception
-whether participants are distributed.