MKT 351 C7

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  1. Which of the following is not an example of business marketing?
    A.selling chemical supplies to a photo developing chain
    B.selling residential cable TV packages
    C.selling paper to the local school district
    D.selling lumber to a furniture manufacturer
    B.selling residential cable TV packages
    (this multiple choice question has been scrambled)
  2. The main difference between a business product and a consumer product is:
    A.quantity purchased.
    B.quality.
    C.price.
    D.intended use.
    D.intended use.
    (this multiple choice question has been scrambled)
  3. According to the ________ concept, customers who have not bought a certain product in quite some time are unlikely to do so in the future.
    A.frequency
    B.site reach
    C.stickiness
    D.recency
    D.recency
    (this multiple choice question has been scrambled)
  4. Which of the following is NOT an example of a type of strategic alliance?
    A.corporate takeover
    B.R & D consortium
    C.licensing
    D.joint venture
    A.corporate takeover
    (this multiple choice question has been scrambled)
  5. Two web-design firms recently merged, in spite of the fact that managers in both firms had doubts about the importance and benefits of the merger. This relationship lacks:
    A.relationship commitment.
    B.norms.
    C.cultural connections.
    D.values.
    A.relationship commitment.
    (this multiple choice question has been scrambled)
  6. Which of the following is an example of a producer?a.customer service center
    b.Internet service provider
    c.home builder
    d.newspaper
    c.home builder
  7. Which of the following is NOT an example of a reseller?a.supermarket
    b.gas station
    c.magazine stand
    d.community college
    d.community college
  8. The demand that IKEA has for lumber depends on consumer demand for its furniture products. This is an example of:
    A.fluctuating demand.
    B.inelastic demand.
    C.joint demand.
    D.derived demand.
    D.derived demand.
    (this multiple choice question has been scrambled)
  9. In many cases, an increase in the price of a business product will cause consumer demand to:
    A.rise moderately.
    B.decline moderately.
    C.rise sharply.
    D.be unaffected.
    D.be unaffected.
    (this multiple choice question has been scrambled)
  10. The consumer demand for HDMI cables is directly related to consumer demand for HD TVs. This is an example of:
    A.derived demand.
    B.joint demand.
    C.inelastic demand.
    D.fluctuating demand.
    B.joint demand.
    (this multiple choice question has been scrambled)
  11. A law firm buys its paper and office supplies from a Company X, which in turn hires the law firm to provide legal counsel. This is an example of:
    A.reciprocity.
    B.negotiation.
    C.business-to-business exchange.
    D.synergy.
    A.reciprocity.
    (this multiple choice question has been scrambled)
  12. Sugar, leather and iron ore are all examples of:
    A.raw materials.
    B.major equipment.
    C.component parts.
    D.accessory equipment.
    A.raw materials.
    (this multiple choice question has been scrambled)
  13. Hard drives, processors, and USB ports are all examples of:
    A.raw materials.
    B.major equipment.
    C.accessory equipment.
    D.component parts.
    D.component parts.
    (this multiple choice question has been scrambled)
  14. An accounting firm purchases an entirely new telephone system to replace its current outdated system. This is an example of which buying situation?
    A.straight rebuy
    B.modified rebuy
    C.new buy
    C.new buy
    (this multiple choice question has been scrambled)
  15. A middle manager in the human resources division is assigned to make recommendations on which software package the firm should buy. This role is known as:
    A.gatekeeper.
    B.initiator.
    C.influencer/evaluator.
    D.decider.
    C.influencer/evaluator.
    (this multiple choice question has been scrambled)
Author
ID
139051
Card Set
MKT 351 C7
Description
Business Marketing
Updated
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