MKT 351 C6

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Anonymous
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139059
Filename:
MKT 351 C6
Updated:
2012-03-02 00:45:27
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MKT 351 C6
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Consumer Decision Making
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  1. Studying ________ helps managers understand why consumers decide to buy certain products.
    A.consumer behavior
    B.consumer advocacy
    C.consumer projection
    D.consumer safety
    A.consumer behavior
    (this multiple choice question has been scrambled)
  2. Which of the following is not an example of an external stimulus?
    A.TV advertisement
    B.highway billboard
    C.personal experience
    D.promotional web site
    C.personal experience
    (this multiple choice question has been scrambled)
  3. ________ refers to the way in which an individual addresses the need for a new TV.
    A.Stimulus
    B.Need recognition
    C.Desire
    D.Want
    D.Want
    (this multiple choice question has been scrambled)
  4. What is the role of family in consumer decision making?
    A.family is a subculture
    B.family is the cause of cognitive dissonance
    C.family is an evoked set
    D.family is an important social influence
    D.family is an important social influence
    (this multiple choice question has been scrambled)
  5. On a recent vacation, Doug enjoyed the shampoo that the hotel provided so much that he wants to buy it for his home. This is an example of:
    A.product recall.
    B.external information search.
    C.internal information search.
    D.viral marketing.
    C.internal information search.
    (this multiple choice question has been scrambled)
  6. Mary's mother reads many reviews after purchasing a new top-of-the-line blender to make sure she made a good decision. This is an example of:
    A.conducting an internal information search.
    B.viral marketing.
    C.reducing cognitive dissonance.
    D.product recall.
    C.reducing cognitive dissonance.
    (this multiple choice question has been scrambled)
  7. The extent to which an individual conducts an external search depends on perceived risk, knowledge, level of interest in the good or service, and:
    A.prior experience.
    B.education.
    C.ethnicity.
    D.disposable income.
    A.prior experience.
    (this multiple choice question has been scrambled)
  8. After thorough research, Jack narrows his choice of a new car to a Honda, Toyota, and Acura. These three brands represent Jack's:
    A.limited set.
    B.preferred set.
    C.decision set.
    D.evoked set.
    D.evoked set.
    (this multiple choice question has been scrambled)
  9. In searching for a new mobile phone plan, Harry decides that he cannot spend more than $50 per month. This is an example of a(n):
    A.brand extension.
    B.information search.
    C.cutoff.
    D.involvement.
    C.cutoff.
    (this multiple choice question has been scrambled)
  10. The Italian automaker Ferrari exercises ________ by lending its famous name to a wide range of nonautomotive products, including eyewear, clothing, perfume, bicycles, and laptop computers.
    A.brand extension
    B.viral marketing
    C.brand protection
    D.extensive decision making
    A.brand extension
    (this multiple choice question has been scrambled)
  11. Before he bought his new car, Harry spent four days doing research online and visiting various local dealerships. This is an example of which type of consumer buying decision?
    A.None of these choices
    B.limited decision making
    C.routine response behavior
    D.extensive decision making
    D.extensive decision making
    (this multiple choice question has been scrambled)
  12. Joe, a 22-year old recent college graduate, is unlikely to buy a minivan as his first car. This is an example of which type of influence on consumer buying decisions?
    A.social
    B.individual
    C.cultural
    D.psychological
    B.individual
    (this multiple choice question has been scrambled)
  13. According to Maslow's hierarchy of needs, the most basic human needs include:
    A.no anxiety.
    B.love.
    C.food.
    D.self-esteem.
    C.food.
    (this multiple choice question has been scrambled)
  14. Cecilia, a recent émigré from Argentina, decides to open a savings account at a certain bank because they have bilingual tellers. This is an example of which influence on consumer buying decisions?
    A.psychological
    B.cultural
    C.individual
    D.social
    B.cultural
    (this multiple choice question has been scrambled)
  15. ________ occurs when a consumer spends relatively little time on making a buying decision.
    A.None of these choices
    B.Limited decision making
    C.Extensive decision making
    D.Routine response behavior
    D.Routine response behavior
    (this multiple choice question has been scrambled)

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