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repeated exposure increses
validity effect
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brainwashing
coercive persuasion
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the uncomfortable feeling when 2 attitudes are in conflict
cognitive dissonance
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people are likely to alter their behaviors to fit their cognition
leon festinger
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modification of behavior to make it agree with the group
conformity
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solomon asch
- 1965, what people do when confronted witht he obvious wrong answer
- 20% remained independent
- 33% conformed
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individualists cultures
collectivists cultures
- US. individual goals and wishes prized above the group
- asian, harmony in group
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tendency to think alike and supressdecent
- groupthink
- war in iraq
- challenger shuttle
- vietnam war
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group think produces:
janis 1989
- illusion of invulnerability
- self cencorship
- pressure on dissenters to conform
- illusion on unanimity
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dont take responsibility for actions, others will do so
diffusion of responsibility
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thinking someone else will step in
bystander apathy
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each member of a group slows down, etting others work harder
social loafing
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loss or awareness of ones individuality in groups or crwods
deindividualization
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tendency of a group to make more extreme decisions than the group members would individually
group polarization
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increase in performance on a task performed in the presence of others
social facilitation
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presence of others make the performance worse
social inhibition
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willingness to speak up for an unpopular cause
altruism
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behavior that is harmful to society or others
aggression
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emotional/impulsive typically indiced by pain or stress
hostile aggression
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committed to gain something of value
instrumnetal aggression
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hormonal fluctuations increase aggression
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children will become aggressive if they see adults model that behavior
albert bandura
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feelign of frustration makes aggression more likely
frustration aggression hypothesis
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