KLEPNER CHAPTER 8

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Author:
2game4u
ID:
140445
Filename:
KLEPNER CHAPTER 8
Updated:
2012-03-07 23:46:55
Tags:
KLEPNER CHAPTER
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Description:
KLEPNER CHAPTER 8
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  1. What are the main reasons for Cable's attravctiveness to adversisers
    4 Reasons
    • 1. Ability to target audiences
    • 2. Low cost
    • 3. Strong summer seasons
    • 4. local and spot options
  2. What are the 3 advertising criteria for network television
    • Demographics
    • CPM
    • DEMAND
  3. Share of audience is the percentage of households using television tuned to a particular program
    Share
  4. GRPs
    Gross Rating Points
  5. ___ rating points illustrate the weight of schedule in terms of the total ratings for all spots bought
    Gross Rating Point
  6. What % of the universe is being measured for the market when talking about GRP
    1%
  7. GRP's are what
    a function of reach and frequency
  8. Rating= what
    program audience / total tv households

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