KLEPNER CHAPTER 19

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Author:
2game4u
ID:
140462
Filename:
KLEPNER CHAPTER 19
Updated:
2012-03-19 05:33:23
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KLEPNER CHAPTER 19
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KLEPNER CHAPTER 19
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  1. What are the 7 visual techniques for commercials
    • Testimonials
    • Serials
    • Oldies Footage
    • Spokesperson
    • Demonstrations
    • Close ups
    • Story line
  2. What are the 7 visual techniques for commercials 2
    • Comparison
    • Still photo's
    • Slice of Life
    • Customer interview
    • Vignettes/ Situations
    • Humor
    • Animation
  3. A series of drawings used to present a proposed commercial. it consists of illustrations of key actions accompanied by the audio part
    Storyboards
  4. Commercials created in a series
    Serials
  5. John wayne Selling coors beer is an example of what
    Oldies Footage
  6. This Tech Features a "presenter" who stands in front of the camera and delivers the copy directly to the viewer. The spokesperson may display and perhaps demonstrate the product
    Spokesperson
  7. A fast Food restaurant emphasizing a hamburger cooking or the appetizing finished product ready to be consumed
    Close ups
  8. A technique is similar to making a minature movie
    Story Line
  9. Their soft drink has sodium. Our brand is sodium free this is an example of
    Comparisons
  10. A short miniplay in which the brand is the hero. The viewer must see the problem as real, and the reward must fit the problem.
    Slice of Life
  11. This Technique envolves nonprofessionals comparing one product to the other
    customer interview
  12. This Tech usually consists of a series of fast paced scenes showing people enjoying the product as they enjoy life
    Vignettes and situations
  13. A__is used to indicate simultaneous action, to speed up action, and for variety.

    It is the fastest scene change because it indicates no time lapse whatssoever
    Cut
  14. ___ is an overlapping effect in which one scene fades out while the following scene simultaneously fades.

    ___are slower than cuts
    Dissolves
  15. The ___ in is an effect in which the scene actually___ into vision from total black
    Fade in
  16. __is when part of one scene is placed over another so that the same narrator, for example, is shown in front of different backgrounds
    Matte
  17. The Superimposition of one scene or object over another. the title or procuct can be "supered" over the scene
    Super
  18. A__is a smooth, sometimes rapic move from a long shot to a close-up or from a close-up to a long shot
    Zoom
  19. What are the 4 effects to music
    1. Background

    2. Transition

    3.Movement

    4.Accent
  20. This kind of music can contribute to setting
    Background
  21. Music can be an effective transition device to carry viewers form one setting to another
    Transitions
  22. Sound Effects
    Movement
  23. This music is used to punctuate points or actions
    Accents
  24. What are the 4 steps to Shooting
    1. Prelight

    2. shooting

    3.Wrap

    4. Editing
  25. Lighting for a Specific Scene
    Prelight

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