KLEPNER CHAPTER 19
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What are the 7 visual techniques for commercials
- Oldies Footage
- Close ups
- Story line
What are the 7 visual techniques for commercials 2
- Still photo's
- Slice of Life
- Customer interview
- Vignettes/ Situations
A series of drawings used to present a proposed commercial. it consists of illustrations of key actions accompanied by the audio part
Commercials created in a series
John wayne Selling coors beer is an example of what
This Tech Features a "presenter" who stands in front of the camera and delivers the copy directly to the viewer. The spokesperson may display and perhaps demonstrate the product
A fast Food restaurant emphasizing a hamburger cooking or the appetizing finished product ready to be consumed
A technique is similar to making a minature movie
Their soft drink has sodium. Our brand is sodium free this is an example of
A short miniplay in which the brand is the hero. The viewer must see the problem as real, and the reward must fit the problem.
Slice of Life
This Technique envolves nonprofessionals comparing one product to the other
This Tech usually consists of a series of fast paced scenes showing people enjoying the product as they enjoy life
Vignettes and situations
A__is used to indicate simultaneous action, to speed up action, and for variety.
It is the fastest scene change because it indicates no time lapse whatssoever
___ is an overlapping effect in which one scene fades out while the following scene simultaneously fades.
___are slower than cuts
The ___ in is an effect in which the scene actually___ into vision from total black
__is when part of one scene is placed over another so that the same narrator, for example, is shown in front of different backgrounds
The Superimposition of one scene or object over another. the title or procuct can be "supered" over the scene
A__is a smooth, sometimes rapic move from a long shot to a close-up or from a close-up to a long shot
What are the 4 effects to music
This kind of music can contribute to setting
Music can be an effective transition device to carry viewers form one setting to another
This music is used to punctuate points or actions
What are the 4 steps to Shooting
Lighting for a Specific Scene
What would you like to do?
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